The Director of Marketing and Communications is responsible for developing and implementing the long-term marketing & communication vision for Musicians Institute’s brand, which promotes its unique position in the marketplace. Directs the efforts of the marketing and communications staff and coordinates at the strategic and tactical levels with the other functions of the College. Marketing and leadership experience in a for-profit school is strongly preferred.
Marketing and Communications:
Reflect, articulate, and promote the mission, vision and identity of Musicians Institute.
Responsible for creating, implementing and measuring the success of a comprehensive marketing and communications program that will enhance Musicians Institute’s image and position within the marketplace.
Manage the strategic and creative design of Musicians Institute’s marketing and communications activities and materials including:
Website, Social Media, video production; MI Online; Institutional Advancement; Media Relations, Office of Academic Affairs
Develop and manage a Marketing and Communications staff that will meet the strategic goals of the Marketing department.
Responsible for editorial direction, design, production and distribution of all college publications.
Coordinate media interest in the College and ensure regular contact with target media and appropriate response to media requests.
Develop, coordinate and oversee programs, technical assistance and resource materials to assist various departments in the marketing, communications and positioning of their activities.
Ensure Musicians Institute regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
Translate a vision for online marketing into a coherent digital marketing strategy.
Enhancing ecommerce by increasing web visibility and traffic.
Using PPC, SEO, email drip campaigns, blogs, forums, and other social media experience to generate leads.
Planning and Budgeting:
Responsible for the achievement of marketing and communications mission, goals and financial objectives. Ensure that evaluation systems, including benchmarks, are in place related to these goals and objectives and report progress to the President for Institutional Advancement.
Develop short- and long-term plans and budgets for the marketing and communications program and its activities, monitor progress, assure adherence and evaluate performance.
Provide support to the President and Executive Staff, and selected others in public affairs matters and marketing and writing activities. Work with various staff and volunteers to develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, decision-making; and ensure the overall health and vitality of the College.
Experience in marketing and running a marketing team.
Proven marketing campaign experience.
Effective time management skills and the ability to multi-task
3 +years experience using Salesforce and Pardot is a MUST
Proven ability to manage budgets.
High competence in project and stakeholder management.
Excellent interpersonal, written and oral communication skills.
Experience with digital marketing forms such as social media marketing and content marketing.
Strong competency in Salesforce, Pardot, Microsoft applications including Word, Excel, and Outlook.
Preferred Education and Experience:
• Master’s degree in marketing or related business field.
• Minimum seven (7+) years’ experience in executive level marketing ; four (4) years in a supervisory role.