Director of Marketing

DIRECTOR OF MARKETING

MOUNT ZION BAPTIST CHURCH | NASHVILLE, TN

POSITION SUMMARY

The Director of Marketing will be responsible for creating and executing marketing communications strategies designed to advance the mission and vision of the Mount Zion Baptist Church as well as position it as an oasis of hope within the Nashville community and on a global scale. S/he will be responsible for developing and leading a high-performing marketing and media team including oversight of branding, advertising, editorial content, website, mobile app, digital and social media, production and public relations.

KEY RESPONSIBILITIES

The Director of Marketing will be an entrepreneurial self-starter with a strong executive presence. S/he will be responsible for leading all branding, marketing and communications efforts to drive integrated internal and external strategies that support the vision of the house. S/he will deliver awareness and engagement across core marketing and digital channels using a data-driven, audience-centric approach. Key responsibilities include:

Lead the development of all brand, marketing and communications strategies including implementation and results measurement across all channels

Lead the process of strategic planning and development to create a compelling annual marketing and media plan to drive awareness, engagement, growth and mission impact

Oversee all efforts to amplify the Mount Zion brand, including advertising, content development, storytelling, tone of voice, messaging, editorial, collateral, design and positioning. Promote, advance and protect the Mount Zion brand reputation

Oversee production of all pre-recorded and live services and special events including run of show, video, audio, lighting, stage design and production crew

Develop and implement creative and innovative digital marketing strategies to drive traffic and engagement across all platforms including desktop and mobile sites, social media and mobile app platforms. Leverage digital media analytics to optimize content and user engagement strategies

Increase visibility of Mount Zion ministries, programs and initiatives across key internal and external stakeholder audiences including members, visitors, news media, influencers and community leaders. Advance Mount Zion community partnerships and support

Direct creative concepts and production to ensure alignment with Mount Zion objectives and brand strategy in all facets, from event themes to traditional and digital media

Develop collaborative cross-functional partnerships with all internal leaders and ministries

Oversee management of departmental process and operations including timelines and deliverables. Manage and optimize marketing budget for maximum efficiency. Track metrics and criteria for all marketing and communications activities

Establish and maintain marketing and communications policies, protocols, procedures, roles, responsibilities, metrics and best practices for the department

Act as the brand champion to ensure delivery of a compelling and consistent brand narrative across all communications channels

Serve as an incubator of new ideas. Promote a culture of high performance and continuous improvement that values learning and a commitment to quality

Negotiate and manage external partners i.e. creative, production, PR and media agencies, holding them accountable for developing high performing assets and campaigns

Build and lead a world-class marketing and media team. Create an environment that inspires creativity, curiosity and collaboration that will drive marketing innovation and achievement of performance metrics

PROFESSIONAL EXPERIENCE/QUALIFICATIONS/SKILLS

10+ years marketing communications and brand-building experience required in a corporate or non-profit sector, including progressive roles with people leadership responsibility

Financial acumen in budgeting, forecasting, data analysis and strategic planning

A creative thinker who is data-driven with a proven ability to develop and execute effective marketing strategies that drive brand health, awareness and engagement

Strong digital aptitude with extensive experience and confident vision around bringing a modern, faith-based brand to life across digital and social media channels

A superb people leader who knows how to set a vision, inspire and motivate high-performing teams, while possessing the ability to coach team members to better outcomes over time

Excellent attention to detail and calm under pressure with the ability to effectively multi-task in a deadline driven, complex, demanding, fast-paced environment

Exceptional creative eye, writing ability and editorial acumen. Experience with Microsoft Office, Adobe Creative Suite and digital tools such as Google Analytics

Servant leader with strong interpersonal communication and active listening skills. Ability to work non-traditional hours and in non-traditional settings as well maintain confidentiality and utilize the utmost discretion when privy to sensitive information

YEAR ONE CRITICAL SUCCESS FACTORS

Develop and establish executive support for an annual marketing strategy and roadmap including tactics and metrics that will elevate and amplify the Mount Zion brand

Strengthen departmental processes and operations to enhance effectiveness and efficiency as well as service to all internal leaders and stakeholders

Define the optimal organizational structure, assess the current team and build a best-in- class marketing organization.

EDUCATION

Bachelor’s degree required; Master’s degree is preferred.