SEO Team Leader (Manager or Director, Depending on Experience)

Mockingbird works with aggressively growing law firms, utilizing digital strategies and tactical execution of online marketing to drive new business. As the SEO Team Leader you will be a hands-on mentor, teacher, and coach to your team, other teams in the company, and our clients. Your days will be full of opportunities to demonstrate your technical expertise and keen marketing instincts. You will report to our VP of Services and may join our team at either the Manager or Director level, depending on your experience. 

Ideal Candidate

You are at once a brilliant tactician and an exceptional, proactive communicator who can gain the confidence of your team and a demanding and intense clientele. You are analytical, well versed in local SEO, have expert-level hands-on experience with third-party tools, and know the intricate details of online marketing. You work with our internal teams to execute tactics on time, on budget while keeping clients fully appraised of progress. You manage timelines, schedules, team members, and vendors. You are a master of organization and proactive communication and work within our process to operate efficiently. You understand the importance of business goals, and don’t get blinded by individual keyword rankings.

Requirements

• Technical depth to audit websites and GMB profiles to...

  • Articulate actionable steps to maximize local rank potential

  • Identify technical issues and assist web dev. team in knowing how to fix them

  • Identify and prioritize keywords likely to generate the most organic traffic

  • Develop individual website content plans to achieve SEO goals

• Utilize Analytics and SEO-specific tools to track performance progress and update the SEO plan accordingly

• Partner with product and technical leads to draft SEO requirements for the web dev. team for new websites and on-going website enhancements.

• Recognize SEO’s place within the full spectrum of marketing channels and work collaboratively with other teams at the agency to achieve each client’s business goals

• Train and mentor team members - both direct reports and coworkers from other teams - in SEO and Analytics.

• Right-size the team’s headcount and skill-sets to achieve winning results while maintaining efficient labor costs

• Manage SEO project roadmaps to drive prioritization and execution of new and ongoing SEO strategies and tactics.

• Stay up to date on popular SEO topics in order to provide insights to client-facing sales and account management team members 

• Represent Mockingbird well in client meetings, written presentations, blog posts, webinar talks, etc.

• Love doing things the right way whether or not someone’s looking over your shoulder

• Love getting shit done!

• Proficient with the following tools:

  • Google Search Console

  • Google Analytics

  • Ahrefs

  • Screaming Frog

  • Majestic

  • SEM Rush

  • Moz Site Explorer

  • Copyscape

  • STAT

  • Archive.org

  • Think with Google

  • GTmetrix/YSlow/Lighthouse

  • Cloudflare

  • BuiltWith/Wappalyzer

  • Yoast/All in One SEO/RankMath

  • Whitespark

  • Yext

  • Moz Local

  • Google My Business

  • Bing Webmaster Tools

  • Panguin Tool

  • Structured Data Markup Helper

  • BuzzSumo

  • Buzzstream

  • HARO

Mockingbird is made possible by a team of insanely smart, eager, and genuine people. You must be an avid dog lover. Strategic pontificators, black hat acolytes, and corporate cogs need not apply. Think you have what it takes to help us grow our operations and deliver the absolute best legal marketing services and solutions? Come check us out!