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Company Marketing Manager

Mobil Satellite Technologies Chesapeake, VA
  • Posted: over a month ago
  • $30,000 to $50,000 Annually
  • Full-Time
  • Benefits: Medical, 401k, Dental

Job Brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. A self starter that will report directly to the President.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies/tactics to get the word out to create brand and company recognition to drive qualified inbound traffic
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • The ability to research a product or topic and create web and written content including brochures
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Create and manage Customer order documents, electronic and legacy forms.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn our Industry
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field

Mobil Satellite Technologies

Why Work Here?

Fast growing company with opportunity for advancement. Will be working on a great team providing excellence to great customers.

Mobil Satellite Technologies is a 20 year old company specializing in satellite communications equipment and service to government, commercial, marine and residential markets, with special emphasis on first responder markets.

Address

2021 Scenic Parkway Chesapeake, VA 23323
Chesapeake, VA
USA

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