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VP / Director of Marketing

Milestone Inc. Santa Clara, CA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

VP / Director of Marketing

The VP/Sr Director of Marketing will lead Milestone’s marketing department and all activities associated with the marketing group. They will be responsible for Milestone’s brand positioning, marketing communications activities and all product marketing activities. The director will actively participate as a key member of the senior management team in company planning and strategy setting. He or she will manage the marketing staff to deliver results with higher standards and greater accountability all within a fun atmosphere.

Responsibilities:

Product Marketing:

  • Drive product pricing, positioning, and packaging with Milestone customers for our key software products and services
  • Help build marketing materials to support all stages of a Milestone product sale
  • Develop and improve Milestone’s marketing collateral, presentations, materials, and tools for Milestone’s direct sales force
  • Provide training and support for sales team and lead the annual sales training
  • Support the Sales and Client Services team with the development of sales slides and other materials to support the sales effort
  • Support Sales Team and Client Services team with custom quotes, proposals, and strategies for winning customer deals

Demand Generation and Marketing Communications:

  • Develop thought leadership content, including white papers, blogs, webinars, and Milestone’s annual conference
  • Enhance Milestone’s brand and increase brand awareness through thought leadership, social media, advertising, videos and other methods
  • Enhance Milestone’s employer brand (for employee recruiting and retention) through the delivery of content and materials which help differentiate Milestone as an employer
  • Generate leads through marketing and track follow-through of leads
  • Enhance Milestone’s public website to drive traffic, generate leads and increase repeat visitors
  • Drive Milestone’s conference and trade show strategy and execute on that plan


Key Skills Set:

  • 15+ years of marketing experience, with 5+ years of experience in business-to-business marketing
  • A leadership style that reflects and reinforces Milestone’s core values
  • Strong people management and coaching skills
  • Must-have understanding of digital media, social media and technology
  • Excellent writing skills
  • BA or BS required; MBA preferred

Milestone Inc.

Why Work Here?

Technology differentiation, 22 years, 2000+ customers, 400+ awards, proven performance, Enterprise-class solutions for leading market trends

ABOUT MILESTONE Milestone provides comprehensive digital marketing platform and marketing services to enhance online presence for a business and drive revenue by making it easier for the consumer to find and interact with you. We work with major brands such as Marriott, Omni, US Bank, TrueValue, IBC, Renault, and large QSR chains to drive more engagement and revenue from digital. Milestone Presence Cloud, combined with our agency services, offers a complete suite of applications – CMS, Local Listings, Schema Injection, Voice Search, Keyword Insights, Reviews, and Analytics, enabling our customers to manage their digital presence from a single dashboard. Milestone has won over 500 awards including winning Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5000 company. For more information on Milestone’s services and products, please visit us at www.milestoneinternet.com

Address

Santa Clara, CA
USA

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