Digital Analytics Specialist

Meyer DC, is expanding and growing. We are a Northeast Ohio based company with over 75 years of continuous success selling nationally to healthcare and medical practices. We are committed to fostering an environment that creates continuous learning opportunities and encourages professional development and growth. Driven by our core values and exceptional customer service, we are the industry leader in health and wellness distribution.

Due to our growth, we are currently looking for a professional, motivated Digital Analytics Specialist!

Responsibilities

· Develop strategies for consistent metrics, reporting, testing, analysis, and forecasting to support decision-making

· Prioritize the work load; ensuring resources are focused on the most important business problems

· Create the tools, models, controls and dashboards that help us understand how customers are interacting with our website

· Partner with marketing and ecommerce merchandising stakeholders to design and execute tests, improve product performance and mix, and project potential outcomes

· Measure the performance of campaigns, develop KPI reports that tell the story behind the data to non-technical team members and drive key marketing, digital product, and business decisions

· Lead the refinement of our customer personas and segments through both quantitative and qualitative inputs

· Partner with our developers to implement the functionality to collect the customer data critical to identifying and refining our customer personas

· Leverage reporting tools such as Google Analytics, Woopra, Diver & Tableau

Skills

· Highly analytical with an attention to detail, while also having a customer-centric focus

· Superb communication skills and results-driven

Work Experiences

· At least five years of work experience in analytics

· Experiential knowledge of multi-/cross-channel and digital marketing techniques for testing, tracking and analysis

· Experience with analytics platforms such as Google Analytics, Woopra

· Experience with optimization, split testing and/or applied statistics

· Expertise with web front end programming languages

· Ability to configure Google Tag Manager & other presentation layer technology stacks

· Experience leading a team of Data Analysts, preferably at an e-commerce brand with a high volume of complex data

We offer:

· Competitive base salary and bonus

· 401(k) with company match

· Comprehensive benefits package including medical, dental, vision

· On site fitness center, personal training, health risk assessments and walking trail

· Paid days for charity participation

· Paid vacation and personal time

· Career path planning and growth opportunities