Experienced Advertising copy writer for all media including TV, Radio, Print, Web, Email Blasts, Press Releases, etc. Candidate needs to have an understanding of Advertising regulations, marketing strategies, and creative solutions.
Researches competitive advertising and market trends to develop creative ideas.
Consults with Account Services to obtain information on the Client’s business and discuss campaigns, concepts and execution.
Works with Creative Team to review creative strategies, develop concepts and provide creative collaboration on proposed projects.
Writes and produces Advertising copy from conception to completion for print, digital, broadcast, and direct mail.
Reviews copy with Account Executive to ensure adherence to strategic focus and tone. Corrects and revises copy until approved.
Reviews and selects photo and video footage for production.
Monitors all assigned Projects through the Production process, and meets deadlines.
Ensures accuracy, and excellent production and advertising execution.
Manages and Attends shoots to capture video and still content. Assists in production and pre-production, including shot lists, crew needed, scheduling, and equipment lists and procurement.
Understands current and developing technology that pertains to the Production industry.
Knows and writes within all legal guidelines including Advertising laws, state motor vehicle advertising regulations, manufacturing advertising regulations and coop guidelines.
Delivers products in a timely fashion to meet set deadlines.
Follows all internal guidelines, policies and procedures.
Other duties may be added as needed.
Automotive Advertising experience a plus.