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Digital Marketing Specialist

Maxim Healthcare Services Columbia, MD
  • Posted: 12 days ago
  • Other
Maxim Healthcare Services is currently seeking a strategic and results-oriented Digital Marketing Specialist ready to make an impact on the culture and growth of our organization. The Digital Marketing Specialist will manage effective digital marketing strategies to increase brand awareness, attract candidates, and generate qualified leads. The person in this position will support multiple digital marketing initiatives with a strong focus in managing social media content and email campaign management. This individual will work within a highly-collaborative team environment and this role offers a great opportunity to partner with multiple stakeholders on marketing strategy and execution.
Essential Duties and Responsibilities:
  • Works collaboratively with the marketing team to create and implement digital marketing strategies and plans
  • Builds and executes an effective e-mail marketing program. This includes building lists, creating segments, scheduling, planning, creative development with design team, set-up, review, QA, deployment, reporting and analysis
  • Conducts A/B and multivariate testing of email messages and landing pages to improve performance
  • Builds and executes effective search engine optimization (SEO) strategies to increase qualified website traffic. This includes performing ongoing keyword discovery and related research to identify opportunities and drive content planning, managing keyword rankings, as well as analyzing and reporting on performance
  • Collaborates with business lines and recruitment teams to develop and implement annual social strategies that align with strategic business goals
  • Creates and manages social content editorial calendars as needed
  • Monitors conversations across social media channels and addresses/escalates important issues, daily conversations and engagements in real time through engagement, escalation and documentation
  • Evaluates key social and email metrics and create monthly reports to inform strategy and provide actionable insights
  • Contributes to other digital media programs including Pay-Per-Click and job board strategies
  • Stays abreast of digital marketing best practices and trends
  • Performs other duties as assigned/necessary
Minimum Requirements:
  • Bachelor’s Degree required; a major in Marketing, Communications, or related field strongly preferred
  • Three to five (3-5) years of proven digital marketing experience
  • Excellent writing and editing skills required
  • In-depth understanding of digital marketing best practices
  • Familiarity with AdWords, Hubspot, Google and Bing algorithms, CRM platforms, and email design best practices
  • Experience with analytical tools and the ability to dive deep into metrics and reporting
  • Ability to manage multiple projects and work independently
  • Strong communication skills, both verbal and written
  • Experience presenting large scale presentations to executive teams
  • Detail-oriented
  • Experience working with cross-functional teams
  • Ability to effectively elicit/provide information to and from appropriate individuals (including, but not limited to, supervisors, co-workers, clients) via strong communication skills; proficiency in the English language may be required
  • Must be at least eighteen (18) years of age

Benefits
At Maxim Healthcare Services, we firmly believe that our employees are the heartbeat of our organization and we are happy to offer the following benefits:
  • Competitive pay & weekly paychecks
  • Health, dental, vision, and life insurance
  • 401(k) savings plan
  • Awards and recognition programs
*Benefit eligibility is dependent on employment status.

Maxim Healthcare Services is a leading provider of home healthcare, medical-related staffing, travel nursing, and population health and wellness services across the United States. As an established community partner, we have been making a difference in the lives of our employees, caregivers, and patients for more than 30 years. Our commitment to customer service, improving patient care, and staffing experienced healthcare professionals has paved the way for many rewarding career opportunities in the healthcare industry.

Maxim Healthcare Services, Inc. is an Affirmative Action/Equal Opportunity Employer

Maxim Healthcare Services

Why Work Here?

As a national provider of a comprehensive suite of services, we have been making a difference in the lives of our employees, caregivers and patients for 30 years. We offer services including home healthcare, behavioral care, healthcare staffing, personal caregiving, and population health and wellness. Our commitment to compassionate patient care and staffing world-class professionals has paved the way for many rewarding career opportunities in the healthcare industry.

Address

Columbia, MD
21046 USA

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