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Content Coordinator / Marketing Manager

MaxTech, Inc.
East Hartford, CT
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Content Coordinator / Marketing Manager

New England Gypsum Floors

East Hartford, CT

$75K to $80K DOE

About Us

New England Gypsum Floors is a well established division of Max-Tech, Inc/Maxxon Corporation. New England Gypsum Floors has provided answers to floor underlayment needs and sound control issues for years. With experienced, qualified crews, and premier products, we are flooring experts. We are committed to building strong relationships with the clients we serve.

Our Opportunity

The Content Coordinator / Marketing Manager is responsible for implementation of marketing strategy and initiatives. The Coordinator manages projects, creates marketing materials, and ensures company communication and brand are consistent with the Maxxon strategy by assessing existing and potential markets, product life cycle planning, and coordination of promotional activities. The Activities may include technical sales support, product advertising/promotion planning, developing, and implementing multiple channel programs and directing the development of company market requirements for specific products(s) or product line.

Key Duties Include

  • Develops and manages Marketing Communications Plan, including specialty products in support of organizational strategy and objectives, manage, implement, and execute the marketing policies and practices, which will include market research, competitor analyses, and customer service and retention monitoring processes and initiatives.
  • Technological planning and implementation
  • Establish print and digital advertising/promotions schedule (including social media)
  • Creates and implements direct mail campaigns. Evaluates effectiveness of campaigns.
  • Writes and distributes press releases
  • Responsible for website redesign and coordinates with external vendor to promote brand and organization image
  • Coordinates all details regarding national trade shows. Plans Booth space, logistics, samples, graphics, hotels, staff, transportation, etc. Attends all national trade shows
  • Ensure marketing communications are coordinated, including the development and distribution of all marketing collateral; support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales organization
  • Provide leadership in management and development of joint ventures, affiliations, and partnership arrangements
  • Coordinates corporate and dealer appreciation functions
  • Support Sales in establishing the direction and rationale for promotional activity on the product(s) line; identify requirements for product training; inform all sales personnel including sales channel of product changes, new products, accessories, and other technical data necessary to understand and implement the product selling strategy.
  • Travel required to all locations and offices to support business and sales initiatives; travel up to 25% of the time.

Key Qualifications

  • BA in marketing, management, or business
  • Social media and web development
  • One or more years in customer service, marketing, advertising, public relations, event planning and promotion
  • Customer service attributes
  • Creative aptitude and mindset
  • Technology savvy
  • Ability to manage multiple priorities
  • Must have strong customer support orientation (for internal/external customers), demonstrated professional demeanor, and the ability to maintain confidential information
  • Prior experience in construction a plus

What’s In It For Me?

  • Our team is extremely talented, passionate and supportive
  • We promote and support balance, family, wellness and giving back to our community
  • We support continued professional development
  • Total compensation package with market competitive salary, benefits and growth opportunities

Share with us your talent and drive and we will provide a creative and supportive environment, where your valuable contributions are rewarded and celebrated with professional growth, job satisfaction, and an attractive total compensation program.

Interested in learning more? Let’s connect to continue the conversation and learn more about you!

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MaxTech, Inc.


East Hartford, CT
06108 USA



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