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Director, Annual Fund

Maryland Food Bank Baltimore ,MD
  • Posted: over a month ago
  • $75,000 to $80,000 Yearly
  • Full-Time
  • Benefits: dental, life_insurance, medical, vision, 401k
Job Description

Please send cover letter with resume.

The Maryland Food Bank’s External Affairs team is seeking an enthusiastic and entrepreneurial person to manage a newly expanded, comprehensive annual fund program. The primary responsibility of the Annual Fund Director is strategic execution and management of year-round direct mail and digital campaigns, mid-level donors, peer-to-peer giving; and growing the Sustainer’s Circle monthly giving program.

This position will also support existing and new sector-based fundraising and engagement campaigns with strategy, communication, revenue tracking and data segmentation.

Major Responsibilities

  • Increasing revenue from direct response efforts by delivering an inspiring program that is responsive to data, tells impactful stories and provides a meaningful donor experience
  • Implementing strategy for and managing vendor relationships for direct response campaigns, including print and digital
  • Managing all direct mail projects, ensuring they are on-time, on-budget, and maintaining an up-to-date campaign calendar
  • Working within the External Affairs team to build strategies for moving donors to increased giving levels
  • Collaborating with the creative team and external vendors to write compelling and effective appeals and ensure content reflects current and relevant messaging
  • Tracking direct mail and online giving performance against projections, including reviewing vendor-supplied dashboards
  • Increasing donor retention via building the monthly sustainer program
  • Managing a portfolio of Hunger Action Council donors ($1,000 - $9,999)
  • Building strong relationships between mid-level fundraising and other fundraising channels and marketing activities
  • Creating strategy for peer-to-peer campaigns, including both coordinator recruitment and peer-to-peer donor communication
  • Supporting sector-based campaigns — both existing and new — by managing appeals, conducting donor outreach, and developing reports and donation updates

· Working with the Donor Services Team to coordinate stewardship communications for full file and mid-level donors


Knowledge, Skills, and Abilities:

  • To be successful in this position a candidate will need the following:
  • Five to seven years of non-profit direct response fundraising and experience managing vendors; agency experience is a plus
  • Superb understanding of direct response marketing with the ability to increase revenue and use metrics to make program changes as needed
  • Strong donor-centric writing skills, including appeals, with success in conveying an organization's brand through tone and value proposition
  • Strong attention to detail, organization and project management skills
  • Budget management and vendor management experience required
  • Excellent analytical skills and the ability to use data to make informed program changes
  • Proven success in an entrepreneurial environment
  • Excellent communication and presentation skills
  • Advanced level in Microsoft Word and Excel. Experience with Raiser’s Edge NXT preferred.
  • Demonstrated ability to work independently and under pressure, to manage concurrent tasks and responsibilities, and to deal with changing priorities, while maintaining personal effectiveness
  • Demonstrated ability to establish and maintain good working relationships with co-workers, supervisors, other MFB staff, and the public

Please send cover letter with resume.

EOE

Maryland Food Bank

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