Job Number 19123402
Job Category Sales and Marketing
Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
Position Type Management
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Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Digital & Social
Marketing will play a key role in creating the strategy, establishing key
performance indicators, and executing digital marketing and social media
initiatives for Marriott's Classic Select Brands. The assignment will focus on
SpringHill Suites and two of Marriott's Longer Stay brands - Residence Inn and
TownePlace Suites. The assignment will also support the digital and social pull
through of the Longer Stays category campaign "Room for Possibility". The role
will be a core member of the Global Marketing Optimization organization and
Classic Select brand teams driving strategy and execution for digital and
social media marketing tactics to primarily deliver brand consideration
initiatives supporting these brands. In addition to other duties assigned, this
role will manage the comprehensive digital eco-system consisting of dedicated
brand sites, campaign sites, digital advertising, marriott.com presence and
many social media experiences spanning brand and hotel level on key platforms
like Facebook, Twitter, Instagram, YouTube, and more. This role will report to
the Senior Director, Digital & Social Marketing (Classic Select Brands) and
partner closely with key members of the Classic Select brand team, global
marketing, mDigital, public relations, external agencies, key hotel
stakeholders, and the field/continent organizations.
Education and Experience
5-7 years of digital marketing and social media marketing.
College degree in Marketing, Advertising, Business or related field
Knowledge and passion for the Lifestyle and travel space is a plus
Experiences applicable to the Job
Demonstrated experience with digital marketing and advertising execution
Demonstrated experience with managing website and mobile projects
Demonstrated experience with Social Media marketing, monitoring, management,
content and advertising
Demonstrated experience with digital campaign analytics and reporting
Solid understanding of digital marketing trends and industry best practices
Solid understanding of mobile and tablet industry platforms, devices and
Understanding of paid search, SEO, and website measurement and analytics
Proven skill in working across multiple and distinct functional organizations
(e.g., brand marketing, ecommerce, international) in support of specific
Effective written and oral communications skills
Comfortable working independently
Demonstrated experience and success in a highly matrixed cross functional organization
self-confidence, energy and enthusiasm.
Ability to solve problems quickly, think creatively, and satisfy Internet
Team player that works well with counterparts from various functions/departments
and has the ability to influence the work of counterparts without direct
Skilled at establishing effective relationships with internal and external
CORE WORK ACTIVITIES
Digital and Social Media Marketing:
crafting strategy and prioritizing, managing, supporting and executing digital
marketing strategy initiatives (brand website, social media, paid media, search
engine marketing, Marriott.com initiatives, field support) to support the Classic
Work autonomously to author and drive digital strategy for brand level
initiatives while also providing strategic guidance for regional campaigns
covering over 1500 hotels worldwide.
Responsible for providing regular communication to agencies on digital
marketing initiatives related to website, social media and advertising.
Direct oversight of brand website and longer stays website strategy,
optimizations, and day to day maintenance.
Oversee and drive strategy and workflow of digital marketing and advertising
campaigns supporting the digital brand strategy.
Work with creative team to oversee strategic initiatives related to social
media strategy, including influencer activations.
Oversee content creation and approval of editorial calendar.
Liaise with internal social media teams to collaborate on best practices and
customer care integration.
Monitor and report out on digital marketing landscape trends and competitor
Provide regular direction and communication to internal Paid Search and SEO
teams to maximize the performance of campaigns.
Manage the creation and execution of brand positioning updates to
Marriott.com hotel websites.
Create streamlined information for internal reports/audits/analysis of digital
marketing performance (including but not limited to Marriott.com, Brand
Website, Social media, Paid Media, Search) as well as create compelling
marketing and reporting presentations
Oversee digital dashboard creation, KPI definition and alignment, and
regularly report out performance and learnings to key stakeholders and
Manage digital marketing budget by brand
Support and liaise with the field organization and other team members on
digital marketing best practices to ensure digital strategy alignment.
Maintains performance level under pressure or when experiencing changes or
challenges in the workplace.
Communication - Conveys
information and ideas to others in a convincing and engaging manner through a
variety of methods.
Problem Solving and Decision Making - Identifies and understands
issues, problems, and opportunities; obtains and compares information from
different sources to draw conclusions, develops and evaluates alternatives and
solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey
confidence and command respect from others; makes a good first impression and
represents the company in alignment with its values.
Building andContributing to Teams - Participates as a member of a team to move toward
the completion of common goals while fostering cohesion and collaboration among
Driving for Results - Sets high standards of performance for self
and/or others; assumes responsibility for work objectives; initiates, focuses,
and monitors the efforts of self and/or others toward the accomplishment goals;
proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required
to set a plan of action for self and/or others; prioritizes and arranges work
requirements to accomplish goals and ensure work is completed.
Coworker Relationships- Interacts with others in a way that builds openness, trust, and
confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on
an understanding of customer/stakeholder needs and actions consistent with the
company's service standards.
Global Mindset - Supports employees and business partners with diverse
styles, abilities, motivations, and/or cultural perspectives; utilizes
differences to drive innovation, engagement and enhance business results; and
ensures employees are given the opportunity to contribute to their full
Generating Talent and OrganizationalCapability
Talent Management -
Provides support and feedback to help individuals develop and strengthen skills
and abilities needed to accomplish work objectives.
Learningand Applying Professional Expertise
Applied Learning -
Seeks and makes the most of learning opportunities to improve performance of
self and/or others.
Business Acumen - Understands and utilizes business information to
manage everyday operations and generate innovative solutions to approach
business and administrative chal