Content Strategist

Marcomm Inc. is hiring for a Content Strategist!

Location: Plymouth, MN 

This is a 12-month contract position with opportunities for extension and conversion.  Hybrid position with 1 - 3 days onsite/week.

As a Content Strategist, you will serve as a partner, practitioner, and advocate for quality web content and measurable customer outcomes for our client. This position best suits a creative problem-solver with a strong desire to engage users in complex marketing and e-commerce environments. A successful candidate will be someone with a desire to make an impact who does not mind ambiguity and is confident when faced with many moving parts.

Day in the life:

• Create content strategy and web content for a variety of product audiences
• Collaborate with the product team and other internal and external marketing partners develop compelling web content that performs
• Ensure content quality, accuracy, and alignment to defined business and audience goals
• Define content performance measurements in collaboration with stakeholders, product teams, product owners, UX and data analytics
• Share content performance metrics and iterate web content based on customer input and other KPIs
• Work as a subject matter expert for our business partners, communicating measurable customer outcomes and how to iterate to success
• Represent customer needs and marketing initiatives, often balancing and communicating multiple interests from different groups and sources
• Communicate content strategy concepts effectively, build consensus, and justify decisions

Qualifications & Skills:

• Bachelor's degree
• 5+ years of copywriting/content strategy experience for the web
• Proven experience as a web content creator with demonstrated expertise writing a range of marketing copy
• Strong portfolio that showcases copy, content writing and content strategy work for a variety of audiences
• Experience developing content strategy and writing web content including headlines, H1 tags, CTAs, body copy, product specifications, lists, forms, customer tools, meta descriptions, error messages, etc.
• Understanding of SEO, accessibility, and other web standards for copy and content
• Experience working in content management systems and marketing automation platforms
• Experience working in both waterfall and agile environments
• Experience with outdoor recreation or automotive audiences preferred

Marcomm Inc. is headquartered in Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is "best-in-class" because we're committed to hiring the brightest, most qualified talent available. 

For more info check out our website at www.marcommdept.com

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