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MotorClothes/Merchandise Manager - Manchester Harley-Davidson

Manchester Harley-Davidson
Manchester, NH
  • Expired: February 10, 2023. Applications are no longer accepted.
Job Title: MotorClothes/Merchandise Manager

Department: MotorClothes/Merchandise

Supervisor: General Manager

Summary Description

Manages employees and operations of the MotorClothes/Merchandise Department. Coordinates sales promotions and advertising.

Key Result Areas
  • MotorClothes/Merchandise Department Operations
  • Management
  • Customer Service
  • Promotions
  • Premium Customer Experience and customer retention
  • Productivity of department staff
  • Sales and margins

Duties and Responsibilities

1) MotorClothes/Merchandise Department Operations
  • Set-up and maintain a smooth running, efficient, appealing retail environment for the MotorClothes/Merchandise department.
  • Ensure MotorClothes/Merchandise personnel are well trained and available when needed.
  • Review all stock orders to ensure a fast-moving balanced inventory of MotorClothes/Merchandise.
  • Coordinate orders with P&A manager.
  • Maintain sufficient quantities of stock to support demand and acceptable inventory turn ratio. Follow open to buy suggestions of Dave Goldfarb and Director.
  • Follow procedures for ordering, receiving, logging into inventory, displaying, selling and restocking all merchandise.
  • Attend dealer show semi-annually.
  • Purchase product assortments, gauge stock movement, and devise promotions, when necessary.
  • Design displays for merchandise, which are appealing to customers. Make effective use of: Fixtures, Wall Displays, Show Cases, Glass Cubes & Towers, Mannequins, Window Displays
  • Ensure employees keep all merchandise and displays clean, well dusted, and appealing to customers.
  • Regulate seasonal promotions (i.e. holiday display themes, fashion shows, special events, etc.) and coordinate them with other departments.
  • Assist staff when needed.
  • Become familiar and efficient with all phases of the computer systems required for MotorClothes/Merchandise management, including generating and reviewing inventory reports.
  • Supervise and maintain an accurate up-to-date inventory management & control system.
  • Complete markdowns as recommended by David Goldfarb, the MotorClothes/Merchandise Director and Harley-Davidson.
  • Keep 12-month non-moving inventory at industry benchmarks.

2) Management
  • Employ sound management practices to ensure MotorClothes/Merchandise department contributes acceptable levels of gross & net profit.
  • Hiring, training, motivating, counseling and monitoring the performance of all MotorClothes/Merchandise staff.
  • Maximize return on investment of MotorClothes/Merchandise inventory.
  • Grow the volume of MotorClothes/Merchandise sales.
  • Maintain budgeted revenue and expense objectives.
  • Develop advertising sales, and promotional campaigns for merchandise with the MotorClothes/Merchandise Director and the Marketing Director.
  • Communicate regularly with the Harley-Davidson Motor Company regarding: Policies, Product Availability, Product Style Options, New/Future Product line Studies
  • Benchmark other retailers to determine "best practice" standards.
  • Organize and stage fashion shows and other events to sell merchandise.
  • Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested.
  • Complete daily, weekly, monthly, semi-annually and annual tasks.
  • Develop monthly and annual objectives for the department in collaboration with Dealer
  • Principal, General Manager or MotorClothes/Merchandise Director.
  • Attend training sessions (Harley-Davidson University, Trainers, etc.) to keep current with merchandising trends & inventory control issues.

3) Customer Service
  • Provide excellent customer service to all of the dealership's customers whether internal or external.
  • Greet customers immediately, in a courteous and friendly manner.
  • Possess the ability to work with several customers at one time while maintaining individual customer satisfaction.
  • Handle telephone transactions quickly, and courteously.
  • Point out any sales, specials, or new merchandise to customers.
  • Assist customers with their selection of merchandise and offer additional product that compliments the purchase.
  • Follow the Premium Checkout Process when invoicing. Accept cash & credit card payments for merchandise purchases. Keep cash register accurate.
  • Notify customers when special orders or back-ordered items are received.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to "make things right", as specifically directed by the MotorClothes/Merchandise Manager.
  • Follow the Ticket to Ride process for customers purchasing bikes.
  • Make introductions to other departments to ensure cross selling of motorcycles, Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Attend training sessions as requested by the Dealer Principal, General Manager and MotorClothes/Merchandise Director.
  • Stay up to date on all required HDU courses.
  • Selling the fun and excitement of Harley-Davidson to customers.

4) Promotions
  • Work with the Marketing Director, MotorClothes/Merchandise Director, and Event Coordinator to assist planning and executing exceptional promotions to bring both new and existing customers into the dealership on a regular basis.
  • Coordinate promotions with other departments to maximize return on promotions spending.

5) Other Duties
  • As assigned.

Supervisory Responsibilities
  • Establish departmental work schedule, balancing the workloads of all employees.
  • Establish job assignments and sales quotas for all MotorClothes/Merchandise personnel within their skill level.
  • Ensure all policies and procedures for MotorClothes/Merchandise department are followed.
  • Manage employee performance (evaluate and council).
  • Recruit, interview, hire, and terminate MotorClothes/Merchandise employees with General Manager and Human Resource Director.
  • Maintain records of all disciplinary action.
  • Maintain records of all employee performance reviews.
  • Provide training for all MotorClothes/Merchandise employees: Harley-Davidson University Programs, Dealer Shows & Expos, RPM training, Field training.

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all MotorClothes/Merchandise personnel by maintaining positive relationships with customers, employees, MotorClothes/Merchandise
  • Director, General Manager and Dealer Principal.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Demonstrate an interest in growing the MotorClothes/Merchandise business and exceeding goals on a regular basis.
  • Demonstrate professionalism with customers, employees, and in providing customer service.
  • Review all RPM training, HDU, and attend training sessions to keep current in MotorClothes/Merchandise.
  • Accept direction and follow instruction from Dealer Principal, General Manager, and MotorClothes/Merchandise Director.
  • Work well with others.

Qualifications & Job Requirements
  • Strong leadership skills.
  • Strong sales and sales management skills.
  • Experience with retail sales and inventory management.
  • Previous experience in developing and coaching a high performance sales team.
  • Prefer knowledge and experience with servicing of Harley-Davidson General Merchandise, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Experience with Point-of-Sale and Parts & Service management computer software or the ability to quickly learn due to general knowledge & experience with computers.

Physical Demands
  • Requires the use of both hands.
  • Frequently required to bend, stoop, crouch, reach, handle tools and lift 50lbs of material.
  • Requires standing and/or walking for extended periods of time.

Working Conditions
  • Normally indoors, however, some outdoor work is required during open houses or other events.
  • The noise level in the work environment can be loud.
  • Occasionally exposed to exhaust fumes or other airborne particles.

Manchester Harley-Davidson


Manchester, NH
03111 USA