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Software Product Marketing Manager in fast growing technology leader

MIT Recruit Dallas, TX
  • Expired: 27 days ago. Applications are no longer accepted.

Product Marketing Manager in technology leader on cutting edge of their business

A Product Marketing Manager plays a key role in the development of the go-to-market strategy for the industry-leading software. Working side-by-side with Product Leaders, Sales and Marketing, this individual will develop a deep understanding of business objectives, market trends and clients’ needs to create marketing strategies that will have a direct impact on increasing revenue. As someone who thinks strategically, they also need to execute in the trenches.

Responsibilities

• Create, execute and measure the go-to-market strategy for specific products and product families collaborating with key stakeholders

• Define, assess and maintain a pricing strategy to maximize revenue and remain competitive in the market

• Develop deep understanding of competitor’s products through market reconnaissance and SWOT analysis

• Understand buying personas and differentiators by vertical markets

• Identify key features and benefits of each product and provide to Sales and Sales Enablement

• Utilize knowledge to create training, content and collateral in partnership with Marketing

• Create and deliver web-based campaigns in coordination with other internal stakeholders

Qualifications

• 3+ years’ experience in B2C and/or B2B marketing

• 3+ years’ experience in a product marketing specific function

• Bachelor’s degree in Marketing, Business or related degree

• MBA preferred, but not required

• Experience within a technology

MIT Recruit

Why Work Here?

Fast growing Industry Leader

Address

Dallas, TX
USA