DMP expertise as Digital Marketing Technology Manager at established Industry Leader
Digital Marketing Technology will be responsible for administering and managing the Google Analytics 360 (“GA360”) and Adobe Audience Manager (“AAM”) tools in partnership with internal partners and external agency partners.
This key individual will be hands on keyboard daily in the GA360/AAM tools defining data requirements, building, monitoring, and reporting on marketing segments, and troubleshooting and resolving issues.
This person will produce reports and dashboards sharing performance results and insights to be used by various stakeholders. The ideal candidate will have experience stitching multiple data sources (1st Party Data, DMP, 3rd Party Data Onboarding, etc) together, and building segments in DMPs (or similar tools) for media and website activation. First hand experience with website tagging, cookie and ID-based tracking, and data syndication between martech systems and/or media partners will be invaluable in this position.
This person will function as an GA360 and AAM product expert for internal and external cross functional teams. Strong communication and analytical thinking skills are required to have the right level of impact and influence.
Major Tasks 1. Define data requirements in collaboration with digital, marketing, and external teams 2. Manage timelines and milestones for GA360/AAM implementations, launches, and QA 3. Function as GA360/AAM subject matter expert across cross functional teams 4. Analyze/understand defined segments, customer behavior, and customer journeys to inform audience segmentation strategy 5. Produce reports and dashboards that share insights with internal and external stakeholders 6. Present business insights and meaningful trends to help improve/optimize segmentation strategy and digital investments 7. Function as product lead with daily interaction between digital marketing team and external media partners (media agencies, paid search agencies, media agency’s programmatic teams, Google, Amazon, Facebook, etc) 8. Oversee 3rd party data onboarding efforts with LiveRamp and DataLogix 9. Responsibile for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other martech data stacks 10. Manage all direct database match efforts including list pulls and match rates by partner (Google, Amazon, and Facebook)