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Marketing Manager

MGO Century City, CA
  • Posted: 26 days ago
  • $70,000 to $95,000 Annually
  • Full-Time
  • Benefits: Vision, Medical, 401k, Dental

Summary:

The Marketing Manager supports the MGO and affiliates Cannabis Practice with all day-to-day marketing operations as well as long term strategic planning. This includes managing and developing industry-related marketing plans, budgets, communications, building relationships with key stakeholders, performing various market research and analysis and monitoring key trends. This role is also responsible for coordinating with the event and content teams to execute special industry-related thought leadership, events and promotional activities. The manager will work closely with the marketing lead and Cannabis Practice to develop and execute long-term marketing strategies

Core Responsibilities:

  • Under the direction of MD, coordinates marketing activities for the cannabis practice
  • Keeps on top of all cannabis and adjacent industry news, insights, events, market place dynamics, trends, regulations and publications and uses that to inform internal teams and marketing plans
  • Ensures marketing collateral and activities adheres to Finra regulations or other compliance processes as deemed necessary
  • Write talking points for interviews or perform research to prep senior execs as needed
  • Develops and disseminates marketing and industry content across social media, company newsletters, channel partners and other platforms
  • Assists in the development of marketing presentations and reports / KPI's
  • Organizes marketing activities for new service launches, road shows, and campaigns including overseeing content providers, PR agency and events team
  • Develops strategies and tactics to boost the company’s reputation and drive qualified traffic/ lead generation
  • Partner with the events team to research, maintain and advise on all industry events and , communicate and maintain timelines (calendar) and priorities on industry events
  • Assist in generating proposals as required
  • Prospect, secure and liaise with industry channel partners, including industry organizations
  • Determine marketing programs adhere to budgets including tracking spend and KPI’s
  • Oversees all cannabis marketing platforms and materials to ensure they are updated including website, social media, marketing collaterals and other marketing assets

Knowledge, Skills, and Abilities:

  • Ability to write short form content for social media and industry insights
  • Event production and PR Background a plus
  • Experience with Finra or SEC marketing compliance a plus
  • Microsoft Office, Excel
  • WordPress or other content management system a plus
  • Hootsuite or other relevant social media management software
  • Salesforce

Working Conditions:

  • Works in the office 80% of the time
  • 20% travel to help facilitate events

Minimum Qualifications:

  • BA in Marketing, Advertising or Communications
  • 4+ years marketing, PR or content marketing experience
  • Strong Attention to Detail
  • Exceptional communication and organizational skills

Success Factors:

  • Ability to perform several tasks concurrently with ease and professionalism
  • Excellent writing especially when communicated complex news
  • Must be able to keep client matters strictly confidential
  • Must have excellent interpersonal skills and customer service skills

Company Description:

Founded in 1987, MGO (Macias Gini & O’Connell LLP) is one of the fastest growing professional services firms in the country with a staff of over 300 in offices in Los Angeles, Sacramento, Walnut Creek, Century City, Newport Beach, Beverly Hills, Woodland Hills, San Diego, San Francisco, San Jose, New York City, Miami and New Delhi. The firm offers a diverse array of assurance, tax, consulting, staffing, outsourcing and advisory services to clients that range from aerospace and engineering firms, to hospitals and nonprofit foundations – from the largest government entities in the country, to the biggest celebrities in Hollywood.

MGO is ranked as one of the top CPA firms in the nation by Accounting Today and Inside Public Accounting. And the firm was awarded the ‘Best of Accounting’ designation in Client Satisfaction by the independent research firm, Inavero.

In addition to advancement opportunities, we offer benefit packages that may include: Medical, Dental, Vision, Life, Short and Long Term Disability, Flexible Spending Accounts, Parking/Transit Accounts, Paid Time Off, Paid Holidays, and 401(k) with a company match. To find out more about MGO, visit our website at www.mgocpa.com.

MGO

Why Work Here?

MGO is a diverse & ever-growing CPA Firm with room for growth. We take pride in our culture & making sure every employee is took care of!

Founded in 1987, MGO (Macias Gini & O’Connell LLP) is one of the fastest growing professional services firms in the country with a staff of over 300 in offices in Los Angeles, Sacramento, Walnut Creek, Century City, Newport Beach, Beverly Hills, Woodland Hills, San Diego, San Francisco, San Jose, New York City, Miami and New Delhi. The firm offers a diverse array of assurance, tax, consulting, staffing, outsourcing and advisory services to clients that range from aerospace and engineering firms, to hospitals and nonprofit foundations – from the largest government entities in the country, to the biggest celebrities in Hollywood. MGO is ranked as one of the top CPA firms in the nation by Accounting Today and Inside Public Accounting. And the firm was awarded the ‘Best of Accounting’ designation in Client Satisfaction by the independent research firm, Inavero. In addition to advancement opportunities, we offer benefit packages that may include: Medical, Dental, Vision, Life, Short and Long Term Disability, Flexible Spending Accounts, Parking/Transit Accounts, Paid Time Off, Paid Holidays, and 401(k) with a company match. To find out more about MGO, visit our website at www.mgocpa.com.

Address

2029 Century Park East, Suite 1500, Los Angeles, CA 90067
Century City, CA
USA

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