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Senior Manager, Data Analytics

MDG
Boca Raton, FL
  • Posted: over a month ago
  • Full-Time
Job Description

MDG has an exciting opportunity for a Senior Manager, Data Analytics who will work alongside the Analytics, Media, Digital Technology and Client Services teams to develop actionable intelligence and insights for clients and the agency.


Responsibilities:

  • Work with internal stakeholders to understand data sources, processes and KPIs, and build dashboard and tools to help teams effectively track these measures

  • Help identify KPIs and calculate metrics, including CPM, CPC, CPE, CPA, ROI, etc.

  • Develop intuitive, scalable dashboards, reports and analyses to track performance and aid in planning and decision-making

  • Analyze complex data sets and transform raw data into actionable insights that ensure marketing efforts are effectively driving awareness, conversion, growth and revenue

  • Identify, measure and track customer acquisition cost and ROI utilizing a variety of methods, including performing match backs

  • Utilize warehousing, ETL and visualization tools, such as Google Data Studio, PowerBI, Tableau, Domo, etc., to build and maintain efficient and scalable processes

  • Gather and analyze data for target profiling and segmentation

  • Proactively monitor dashboards to identify trends and suggest optimizations to marketing efforts

  • Present the summary and interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to marketing teams and clients

  • Assist with campaign tagging and tracking implementation as well as ongoing management and maintenance leveraging Google Tag Manager, Google Analytics and other digital marketing platforms

  • Assist it developing insights relating to the customer and attribution modeling

  • Perform other duties and projects as assigned by leadership




Requirements
  • 6+ years hands-on experience in marketing data analytics or similar field

  • Bachelor’s degree in Data Science, Computer Science, Information Technology, Economics, Information Systems, Statistics, Applied Math or another relevant field

  • Extensive experience managing large datasets in different formats such as Excel, Access, SQL database, online sources, data warehouses, etc.

  • Experience with business intelligence, ETL and data visualization platforms such as Google Data Studio (required), PowerBI, Tableau, Domo, etc.

  • Advanced Excel power user

  • Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment

  • Experience with digital marketing data sources and tools such as Google Analytics (required), Google Ads, Google Tag Manager (required), Facebook, Yelp, Waze, CallRail, Marchex, Zapier, etc.



Benefits
We offer a competitive salary and a full benefit package

https://www.mdgadvertising.com/careers/

MDG

Address

Boca Raton, FL
USA

Industry

Business

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