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Direct Response Email Marketing Specialist

M Gordon Publishing Group Jersey City, NJ
  • Posted: over a month ago
  • Full-Time

M. Gordon Publishing Group, Inc. (MGPG) was founded in 1995 and has a history of building businesses around expert knowledge. The company currently focuses on multiple industries including financial markets, fitness, and is rapidly expanding in the digital marketing industry.

MGPG’s Email Marketing Specialist will be responsible for the comprehensive email strategy to foster consumer loyalty, increase retention, deliver on sales growth objectives, and increase consumer lifetime value.

The person in this role will contribute to the growth, profitability, and innovation of MGPG through the strategic development of email messaging inclusive of marketing, triggered, and operational email programs.

This role will maintain and enhance our existing email marketing and messaging strategy with a focus on increased segmentation, relevancy, and qualified email database acquisition that achieve brand, consumer, and commerce performance goals.

Responsibilities

  • Drive the growth of multiple lists in multiple industries applying the company’s list building strategy

  • Drive email strategy with content, relevancy, smart segmentation and personalization to drive incremental revenue

  • Develop and execute email prospecting and nurture initiatives

  • Develop weekly, monthly, analytics reporting on email performance

  • Plan, set up, and implement A/B tests based on recognized practices in order to optimize open rates, click-through rates, and conversion rates

  • Define and drive strategy to increase engagement and acquisition across all email streams; including re-engagement, drip campaigns, transactional emails, and lifecycle marketing

  • Leverage data to prioritize initiatives, including building projections and working to ensure accurate measurement and evaluation of efforts

Requirements

  • Minimum of three years of email marketing experience within a B2C setting

  • Knowledge of CAN-SPAM and Email/SMS/Push best practices

  • A thorough understanding of automated marketing campaigns

  • Strong HTML and testing/validation skills

  • Google Analytics experience

  • Proficiency with Excel, PowerPoint, and Word

  • Comfortable working with customer databases, segmentation, and list pulling;

  • Demonstrated success working remotely with team members located across different time zones

This is a full-time remote position to begin and may move to a NYC based office (you’ll have the ability to work remotely at least once a week). The ideal candidate will live in the New York City Area.

The individual will need to be available to work between 8am - 5pm ET.

This is a contract position.

Compensation DOE.

M Gordon Publishing Group

Address

Jersey City, NJ
USA

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