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Loyalty Marketing Manager

Lunds & Byerlys
Minneapolis, MN
  • Expired: October 03, 2022. Applications are no longer accepted.

Our Commitment to You: Lunds & Byerlys is committed to taking care of the employees who take care of our customers. We are committed to creating work environments centered around the values of hospitality, teamwork, and opportunity. Lunds & Byerlys is committed to providing equal opportunities to all interested and qualified candidates.

A little bit about us, we might be for you if you are looking for a...

  • Strong culture based on values, family and team. These words are not just tossed around. They are at the core of who we are.
  • "Great place to work" - we are a Star Tribune Top Workplace 2019-2022.
  • Hometown team with a beloved brand and solid reputation.

NOTE: The following is a profile or persona of who we are looking for. If you have many of the characteristics below, please apply so we can start a conversation.


This position is responsible for advancing a best-in-class loyalty program to drive customer acquisition, retention and loyalty. This role will drive strategy and execution of proactive and reactive customer retention efforts within the loyalty program as the company continues to scale growth, expand channel mix, and drive lifetime value. This role is also responsible for developing compelling customer journey roadmaps, content and messaging in engagement marketing tactics for our key customer segments.


The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished. There are many necessary activities to satisfy any of the following performance guidelines.
  • Drive the evolution of the Lunds & Byerlys customer loyalty program by leading the search, selection and implementation of a new customer data platform to drive loyalty at scale
  • Act as administrator of the customer data platform by performing day to day maintenance activities and reporting
  • Drive customer engagement and retention in the loyalty program by creating customer segments, assigning personalized offers to those segments and tracking movement of loyalty members across those segments.
  • Develop and deploy reports and data as needed to meet stakeholder needs
  • Review and measure use and effectiveness of the customer data platform to ensure it is being effectively utilized and the investment is maximized
  • Create initiatives for each stage of the customer journey with tactics that drive an increase in onboarding, engagement, and retention
  • Collaborate cross-functionally with multiple teams including operations, third party support, and digital marketing to ensure loyalty opportunities are represented throughout external marketing campaigns
  • Support integrations into other digital marketing and business system initiatives as needed
  • Analyze industry, competitor, and consumer insights to build and evolve program architecture and improve loyalty metrics
  • Develop and create loyalty program(s) value propositions, features and benefits to ensure alignment with corporate strategies, brand elevation, and continued growth trajectory
  • Establish goals, monitor progress, and continuously improve operational efficiencies for loyalty program(s) including P&L performance and ROI;
  • Leverage data and metrics to deploy strategic improvements to loyalty programs including program structure, membership tiering, associated benefits, engagement, and satisfaction
  • Collaborate with digital and technology teams to ensure optimal user experience, operational excellence, and improved data integration.
  • Cultivate a test-and-learn culture leveraging data and insights
  • Maintain up to date and practical knowledge of loyalty program best practices and emerging trends
  • Maintain up to date and practical knowledge of customer data management platforms and technology
  • Act as organizational customer loyalty subject matter expert, making recommendations and addressing opportunities to ensure the organization is consistently innovative and anticipating changes in market dynamics and customer expectations

OTHER JOB DUTIES (Not considered essential to the job)
  1. Perform all other related assignments (including special projects) as required in a professional and cooperative manner.

  1. Education
    1. Bachelor's Degree in marketing, business administration, or related field
  2. Experience
    1. 3-5 years' marketing experience, preferably within loyalty marketing
    2. Experience in developing, monitoring and reporting on program analytics and performance
    3. Knowledgeable of CRM and customer loyalty best practices
    4. Proven track record of successful execution of customer loyalty marketing and customer communications
    5. Experience with Salesforce Marketing Cloud or other automated marketing technologies
    6. Experience in community engagement programs is desired
  3. LFHI Competencies expected of all employees include: action oriented, customer focus, functional/technical skills, informing, and integrity and trust.
  4. Other required Knowledge, Skills, and Abilities:
    1. A service-oriented individual with a high energy, positive and friendly demeanor
    2. Ability to respond to continually changing priorities and coordinate multiple projects
    3. Strong computer skills (Outlook, Excel, Word)
    4. Excellent customer service, interpersonal, communication and problem solving skills
    5. Aptitude for and interest in financial reporting with proven success in a results driven environment
    6. Ability to balance working independently with being a collaborative team member
    7. Strong organizational abilities
    8. Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early.
    9. Ability to read, write, speak and comprehend English


Equipment Used
  • Office Equipment (this may include computer, phone, printer, scanner, copier and fax machine)

Lunds & Byerlys


4100 W 50th St

Minneapolis, MN
55424 USA