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Senior Product Marketing Manager

Living Security
Austin, TX
  • Expired: November 19, 2022. Applications are no longer accepted.
Company Description Founded in 2017, Living Security's mission is to help prevent cybersecurity breaches with a human risk management solution that does more than meet compliance needs; it also truly changes behavior. Living Security believes empowering people is the key to ending cybersecurity breaches, picking up where traditional security awareness training drops off. Gamified learning and immersive experiences engage and educate users, while the science-backed, tech-enabled platform uniquely provides CISOs the ability to measure training efficacy and program ROI.

Named one of Austin's Best Places to Work two years in a row and a Leader in the Forrester Wave Q1 2022 report, the Living Security team is composed of cybersecurity professionals committed to bringing innovation and impact to an industry due for disruption. Living Security is trusted by security-minded organizations like CVS Health, MasterCard, Verizon, MassMutual, Biogen, AmerisourceBergen, Hewlett Packard, and Target. Learn more at we take our mission seriously, we have a lot of fun while executing!

Job Description


As Senior Product Marketing Manager you will be an internal subject matter expert on our industry, the market and our target personas. This deep understanding will be used to devise and lead the go-to-market strategy across our solution. You'll work cross functionally, unifying and motivating colleagues from different teams as well as sharing knowledge and enabling our Marketing, Sales and Client Success teams.

  • Create go-to-market programs and collaborate with cross functional partners from product, marketing, sales and client success to execute launch and release plans
  • Build messaging and positioning that differentiates Living Security and aligns with our overarching messaging framework and brand narratives
  • Engage regularly with our target personas to deeply understand their needs, how they make buying decisions, how the market is evolving, and how the industry trends impact their daily lives and translate and enable others
  • Develop and maintain competitive intelligence battle cards and win/loss analysis
  • Facilitate sales enablement sessions and generate internal enablement and prospect facing collateral
  • Support demand generation campaigns and client communications with thought leadership content, persona relevant topics and key messaging points

Skills & Qualifications
  • 3-5 years of B2B Enterprise SaaS product marketing experience
  • Strong understanding of all aspects of product marketing: GTM Strategy & Execution; Persona & Market Insights; Release Support and Product Adoption; Sales Enablement; Thought Leadership Content Development and Support for Demand Generation Campaigns
  • Able to leverage data analytics to monitor changes in engagement and adoption
  • Curious with both strategic and analytical abilities
  • Quick learner with a growth mindset
  • Excellent listener who easily communicates with stakeholders at all levels

  • 2+ years working in cybersecurity
  • Product Marketing Certifications (Pragmatic Institute, Sirius Decisions, PMA, etc) preferred
  • Prior experience within a start-up environment
  • MBA or equivalent

Additional Information

  • Open, inclusive, and fun environment
  • Benefits include medical, dental and vision insurance options, short and long term disability, life insurance, 401(k), HSA with employer contribution, FSA
  • Financial wellness program/ Financial adviser
  • Competitive salary plus stock options
  • Responsible unlimited PTO policy and paid holidays
  • Flexible hybrid working model with amazing south Congress office location
  • Opportunity to be a part of a company that is revolutionizing the cybersecurity industry
  • Growth opportunities throughout the company

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of ethnicity, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

All your information will be kept confidential according to EEO guidelines.

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Living Security


Austin, TX
78716 USA