Marketing Lead

Lionheart Games is looking for an experienced Marketer (performance marketing and/or creative director experience required) with a strong desire to take on media plans and contribute to creative with support from our team. You know what it means to take responsibility and deliver excellent results. You have the skills and knowledge to create and complete effective campaigns across all digital media, from ad networks to social platforms, through your mastery of user acquisition, performance marketing, partner relations, and creative strategy.

Joining us means being part of a team with the passion and inherent drive to create innovative, high-performing games. We are intellectually curious and excited to apply the latest publishing innovations to our projects. In this role, you will have the opportunity to be part of an entrepreneurial environment that embraces new and different ideas. Everyone at Lionheart Games is excited about creating the best mobile games possible, and we empower one another to learn and grow from our collective experiences. All of this means more opportunities for you to unleash your ingenuity, energy, collaboration, and dedication.

Responsibilities

• Help build game brands and develop creative strategies for global release and liveops
• Drive creative development across all media platforms, working with development to ensure all marketing activities meet or exceed their goals
• Define, launch, and drive critical strategic media operations for user acquisition, engagement, and retention (including media buy)
• Lead efforts on sophisticated quantitative analyses, translating data into actionable insights and using those insights to make informed decisions 
• Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
• Design and complete campaigns for acquisition, engagement, and awareness, taking into account important variables such as seasonality, ROAS, competition, etc.
• Stay informed on the latest developments in the digital media industry and harness that knowledge for our benefit

Qualifications

• 5+ years of professional experience creating and marketing well-known brands (games or not) — must understand how to “go big”
• Experience planning and executing on marketing campaigns (not solely a creative; you’re able to complete a successful Facebook marketing campaign by yourself)
• Proven track record of getting exceptional work from creative teams related to marketing activities
• Knowledge of performance marketing and brand marketing, including how the two interweave with one another
• Comfortable working without substantial documentation and excited by constant experimentation
• Strong analytical capabilities and ability to thrive in a cross-functional environment while juggling multiple responsibilities
• Passion for anime and marketing

Preferred

• Experience as an internal or agency creative director
• 10+ years of applicable digital media industry experience
• Skilled with relevant software, including Adobe Creative Suite, G Suite, ad network tools (Facebook, Google, etc)