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Sales - Account Executive

Lind Media Wayne County, OH
  • Posted: over a month ago
  • Full-Time
  • Benefits: Medical, Life Insurance, 401k

The purpose of the Sales Account Executive position is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive is expected to use professional sales techniques, build relationships, and develop long-term advertising relationships that grow Lind advertising sales.

Major Activities:

  • Meet and exceed sales targets, make at least 50 sales calls per day [of which 3 calls are new business.
  • Target every business within the assigned territory/account list, visit each established Lind client and our competitor’s client at least once per month, Identify potential growth areas and open new accounts, Increase Lind’s market share.
  • Become proficient in the use of Lind computer tools to complete tasks, follow-up on Hot Leads, prepare proposals, and research
  • Prepare written presentations, reports and proposals, become an active team member of Lind, become an active member of the advertising community
  • Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain accounts receivable Continually develop new product knowledge and acquire better selling skills
  • Keep abreast of competition – particularly newspaper, radio, TV, cable and yellow pages
  • Actively participate in sale meetings


  • Plan each day, week and month before the month starts, plan each call
  • Maintain a professional sales appearance
  • Use sales tools, Complete daily planner/sales program after each call and at the end of the day
  • Maintain organized up to date records of clients and sales activity
  • Ensure your automobile has a neat and professional appearance

Time Management:

  • Minimize travel time, Maximize time in the field with clients
  • Cluster your accounts to work them geographically and manage your time effectively

• Administrative:

  • Maintain client profiles, be prepared to review CRM reports, sales plans, and forecasts.
  • Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems exist, AE will communicate immediately with the client and manager to find a solution
  • Agree to check lights etc. on a regular basis when called upon
  • Analyze and monitor personal sales data and reports


  • Ability to make oral presentations to provide information or explain policies and procedures.
  • Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
  • Working knowledge of personal computers, including Microsoft Office Suite
  • Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
  • Skill in writing grammatically correct routine business correspondence.
  • Ability to perform effectively under fluctuating workloads.
  • Skill in selling or promoting outdoor advertisements.
  • Skill in establishing rapport and gaining the trust of others.
  • Ability to establish and maintain cooperative working relationships.
  • Ability to meet a sales quota.
  • Working knowledge of general sales techniques.
  • Ability to cold call businesses.
  • Ability to be intrinsically motivated to succeed and withstand rejection.
  • Skill in working independently and following through on assignments with minimal direction.


  • High School Diploma or Equivalent
  • Current and Valid Driver’s License
  • College Degree preferred
  • Previous sales experience preferred


  • The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
  • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
  • Nights spent away from home traveling are less than 10%

Lind Media

Lind Media Company, organized in 1991 by John L Siegenthaler, operates over 1,300 billboards in 27 Ohio and Indiana counties. The Company and Staff work with an intense focus on client and community service. The Lind billboard network consists of strategically placed, high-profile displays serving medium and smaller markets in several key Midwest DMAs. Lind Media serves a diverse portfolio of clients ranging from international agencies and advertisers to locally owned small businesses and community service groups. Lind strives to provide an effective, high quality advertising medium that is an asset to advertisers and the communities served. Lind billboards reach the public like no other media. Billboards deliver consistent, proven results that provide the most effective market penetration possible. The Lind formula begins with a team of dedicated professionals committed to excellence in all areas of Outdoor Advertising. Account services, Operations, Creative and Administration work seamlessly to assure an outstanding client experience. Equally important is the emphasis of billboard location and traffic exposure. Lind billboards are placed to deliver maximum visibility on critical arteries. Locations are developed and maintained with much forethought on audience exposure and retention. Further, aesthetics and environmental factors are taken into strong consideration as they reflect on the advertiser and Lind Media. Solid organizational structure and active community service has further enabled Lind to become the premier Outdoor operator in every market that it serves.


409 N. Main St. Mansfield, OH 44902
Wayne County, OH


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