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Digital Marketing Manager

Lighting Maintenance Inc Linthicum, MD
  • Expired: over a month ago. Applications are no longer accepted.

We are seeking an experienced, creative Digital Marketing Manager to join our growing organization. In this position, you will use a multitude of platforms to convert ads and promotions into increased revenue for our company. You will seek to increase and build brand awareness through both traditional and new media campaigns.


Marketing Job Duties and Responsibilities:

• Design and develop marketing materials
• Liaise and correspond with outside vendors and suppliers
• Monitor production of marketing materials
• Oversee distribution of marketing materials
• Draft press and media releases
• Liaise with public relations and media contacts
• Help prepare and conduct product presentations
• Help plan, coordinate and participate in marketing events
• Execute direct marketing campaigns
• Prepare online marketing campaigns
• Develop and implement strategies for social media platforms
• Update company website and social media tools
• Oversee loyalty and rewards programs
• Monitor competitive activity and market trends
• Monitor and assess customer feedback
• Maintain customer information via marketing database and CRM system
• Collect and analyze sales data to prepare marketing reports
• Track, coordinate and assemble data to measure outcomes of marketing programs
• Communicate with sales and production regarding product and pricing changes
• Maintain promotional materials inventory
• Maintain archive of marketing materials
• Ensure marketing activities comply with state and federal regulations
• Build brand awareness through various media outlets
• Plan sales and advertising campaigns
• Collect and analyze market research data
• Identify potential markets and test them extensively
• Work within various multimedia outlets to promote a product
• Design and oversee ad layouts
• Decide which media format (print, television, radio, web, billboard) best suits the assignment
• Present projects to clients and work with them to strategize and improve the material according to their needs
• Work within a team of marketers to collaboratively create an ad campaign
• Keep track of and balance budgets
• Establish beneficial pricing strategies
• Negotiate advertising contracts

Marketing Job Requirements and Qualification:

• Bachelor’s degree in marketing, business administration or related field; MBA preferred
• Previous experience in sales, marketing, advertising and brand management
• Experience in website design and content development
• Stellar written and oral communication skills
• Willingness to try innovative marketing strategies
• Excellent time management, able to balance many projects at once

Education and Experience

:• Bachelor's degree or equivalent
• Customer service, marketing or sales experience
• Understanding of the principles of marketing
• Knowledge of marketing tools and techniques
• Proficient in relevant computer applications
• Proficient in Clickfunnels, Hot Jar, Zapier, Google Analytics, LinkedIn, Privy


Key Competencies:

• Planning and organizing
• Communication skills
• Attention to detail
• Problem solving
• Innovative
• Initiative
• Flexible
• Stress tolerance
• Team player

Benefits Package:

• Dental insurance
• Medical insurance
• Disability benefits
• Prescription drug coverage
• Life insurance
• Vision-care plan
• Paid sick time
• Paid holidays
• Paid vacations
• 401k Plan

LMI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lighting Maintenance Inc

Why Work Here?

We’re proud to provide you not just a job, but a career and a rewarding professional opportunity to refine your skills and add new ones.

Since 1991, our family-owned electrical and lighting contracting company has served government, commercial and industrial customers with a can-do attitude backed by our tradition of superior service. Today we’re an acknowledged industry leader, but our biggest strength – most valuable asset – is the people that comprise the LMI team. We’re proud to provide you not just a job, but a career and a rewarding professional opportunity to refine your skills and add new ones. You’ll be helping us maintain our leadership in the lighting industry. Our pledge is a workplace that is open, cooperative, respectful and dynamic, designed to bring out your best, and LMI’s best. The LMI Open Door Policy, empowers our employees to take problems to the next management level, and resolve them with your immediate supervisor. We also invite suggestions for ways we can improve productivity, efficiency and safety. At LMI the safety and well-being of employees, customers and the public are our top priorities. In a competitive, demanding and challenging industry, an employee-friendly workplace gives us a decided edge. At LMI a promise made is a promise kept, and how we’ll secure our future by providing highest quality products at fair prices on-time and as promised. Today, we operate and maintain over 200,000 light in the Mid-Atlantic region and never forget the people we’re serving. It’s why the procedures outlined in the LMI handbook are designed to not only support our efforts but also enable us to serve the interests of our employees, our customers and the communities we serve, live and do business in. We hope for a long, mutually beneficial association together and wish you great success.

Address

832 Oregon ave Linthicum MD 21090
Linthicum, MD
USA

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