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Marketing Customer Data Analyst

Leslies PoolMart Phoenix, AZ
  • Expired: 9 days ago. Applications are no longer accepted.

With an 85% internal promotion rate and rapid company growth, build your next career with the world’s largest pool supply retailer

Corporate Team

The Leslie’s Customer Support Center (Corporate Office) is located in Phoenix, Arizona. The Customer Support Center assists all of Leslie’s internal and external customers around the nation. The once warehouse, now office, includes an on-site gym and wellness center, along with covered parking. As the leading pool supply retailer in the nation, we work hard to maintain a supportive and friendly atmosphere that results in innovation and quality service.

Mission/Job Scope:

Perform a variety of analytical and data mining duties for marketing programs, customer loyalty programs, address file and other data sets. Make quality, data-based decisions that drive programs. Execute priority tasks relating to the company’s key marketing processes, including loyalty program performance, ad performance, sales and customer count analysis and trend analysis. Analyze ad performance and identify ways to improve ROI. Has significant involvement in the establishment and implementation of testing strategies and the analysis of results. Responsible for the growth, maintenance and integrity of the company’s 10+ million-record customer database. Prioritize address collection areas and develop and track the address collection budget. Research, identify, negotiate and evaluate 400+ existing and new address collection sources. Schedule and coordinate database updates and perform quality assurance and compliance analytics. Monitor mail delivery. Determine and proactively take necessary actions.

Essential Functions:

  • Analyze key marketing metrics related to all channels including retail, direct, rewards program, direct mail and email performance.
  • Design controlled experiments to execute strategies and understand customer behavior.
  • Create customer segmentation specific to loyalty.
  • Assist with development and implementation of mailing plan.
  • Serve as a key departmental analytics resource.
  • Evaluate current service bureau table structure. Make improvements that would cost effectively enhance efficiency and accuracy.
  • Ensure accuracy and accessibility of tables with vital store information that impacts mailers and other advertising. Proactively work with other departments to establish and obtain up to date information.
  • Perform timely, effective post update QA.
  • Plan and execute resource efficient, timely acquisition of residential pool addresses for consistent growth of quality database.
  • Provide accurate resource for assessing potential areas for new stores.
  • Ensure that new stores have maximum number of pools at opening to help ensure sales success.
  • Deal discreetly with confidential information such as potential new store locations and database statistics and strategy.
  • Proactively track and evaluate pool growth on an ongoing basis. Identify low pool count stores and develop and implement plans that result in pool count growth.
  • Establish and adhere to database update schedule with a maximum number of quality addresses submitted for each update.
  • Identify mail delivery issues through consistent monitoring, resolve via a proactive partnership with USPS.
  • Optimize internal address collection opportunities. Ensure that all internally collected residential address information is transmitted to service bureau. Work with IT to resolve transmission and quality issues and to automate the process and make it more efficient.

Qualifications:

  • Four year college degree

  • Proven analytical and data mining skills

  • Proven success in a data intensive environment

  • Demonstrated solid decision making skills

  • Solid oral and written communication skills; ability to present complex analytical findings in a clear, actionable manner

  • Ability to handle multiple projects simultaneously and adhere to deadlines

  • Solid negotiation skills

  • Knowledge of USPS structure, direct marketing principles and terminology and database structures

  • Experience working with list compilers, brokers and managers

Apply Today!

https://lesliepool.taleo.net/careersection/lesl_external_careers_website/jobdetail.ftl?job=200010D0&lang=en&sns_id=mailto#.Xi80msIF8xY.mailto

Leslies PoolMart

Why Work Here?

Since 1963, we have aimed to deliver quality products through superior customer service. As a steadily growing organization, with a presence in 35 states, we recognize that the most critical component to our continued success is our people. And as such, there is nothing we value more than the development and growth of our team. Our internal promotion and advancement structure is unsurpassed: the vast majority of all open management positions are filled from talent within our company. Company Mission Statement; We are committed to being the world-class authority in pool and spa care, supported by our dedication to offer the best value across all channels and the highest quality of customer service, delivered through knowledge, integrity and friendliness. Leslie’s Core Tenants; Passion for Sales Growth, Superior Customer Service, Operational Excellence, A Great Place to Work, Value-Centric and Continuous Improvement. We offer our employees competitive compensation, extensive paid training, comprehensive and flexible suite of benefits package, 401K with company match, team member discounts, rewards for top performers, and most importantly career advancement opportunities. Leslie’s is committed to infusing diversity into the workplace and providing opportunity to our military veterans and their families. Having a diverse and experienced team fuels innovation and creativity. We promote an expansive environment that supports differing perspectives, thoughts, ideas, cultures, and ways of life. Leslie’s is an equal opportunity employer.

Address

2005 East Indian School Road Phoenix, AZ 85016
Phoenix, AZ
USA

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