LOCATION: Work primarily from home & Irving, TX
The Digital Marketing Specialist will develop, implement and execute effective digital and social marketing strategies to increase brand awareness and social followings while managing content calendar for streamlined execution across social and digital channels. The Digital Marketing Specialist expands our brand’s reach while increasing brand loyalty and awareness through the planning, creation, execution and performance of digital marketing strategies for all of our apartment communities. This position carries out responsibilities in digital marketing, social media, website co-development and maintenance, brand management, and analytics.
Major Duties and Responsibilities
Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, and all other laws pertaining to multifamily.
Design, build and maintain our social media presence and deliver excellent customer service in responses to reviews, comments, and direct messages through social media.
Develop and manage diverse content calendar and promote resident events, lease ups, featured homes, etc.
Monitor, analyze and provide performance reporting for all social media campaigns and assess against company goals.
Co-develop (with third party website developer) and maintain corporate and apartment community websites.
Evaluate emerging technologies and trends. Proactively identify new opportunities and provide thought leadership and perspective for adoption where appropriate. Brainstorm new and creative growth strategies.
Responsible for brand management including news and press releases. Design company branded materials.
Execute tactical marketing projects and assignments as necessary.
Strive to continually improve the quality, performance and reputation of Legacy REI Group and its communities online.
Required Knowledge, Skills and Abilities
Bachelor’s degree or higher in Marketing or related field.
3+ years of experience in digital marketing and advertising.
Advanced knowledge and expertise in social media including but not limited to Facebook, Instagram, and LinkedIn. Excellent grasp of website metrics.
Knowledge of WordPress, Facebook Ad/Business Manager and other relevant social/digital platforms required. Experience with Google Analytics and/or Adwords a plus.
Creative self-starter with demonstrated ability to manage multiple projects simultaneously and be adaptable to changing timelines and priorities.
Thrives in dynamic fast-paced environments and capable of working independently or collaboratively with minimal or no supervision at home or onsite.
Results oriented, committed, dedicated and possesses a strong sense of ownership and accountability.
Demonstrated ability to build strong working relationships.
Proficient in copywriting, proofreading, and art direction (images, videos, floor plans, etc).
Must comply with policies and procedures outlined in the team member handbook.
Legacy REI Group is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Through our commitment and dedication, we strive to provide our communities, our residents and our investors the highest levels of success and results possible. We have made a commitment to ourselves to improve industry standards in the marketplace. We do this by hiring and cultivating an environment of employees who do not settle for the status quo. We push the envelope, engage in the latest technology, and embrace a constantly changing future to ensure as a fast-growing company that we are always leading the way and not simply following others.
Legacy REI Group is breaking the mold and we want employees as passionate and diverse as we are. We are an award-winning company committed to maximizing results and our employees can affirm that our team oriented, fast-paced environment makes coming to work rewarding every single day. Our employees are our most important asset and we focus on the success of each employee from day one. We provide our employees development and growth opportunities and only ask for their highest level of customer service in support of our company’s continued growth. At Legacy REI Group, drive, passion and initiative are a must, and commitment and dedication are rewarded. Start your career with Legacy REI Group today and join a team that strives to make a positive difference in the lives of others.