Are you excited by the opportunity to play a significant role in building the paid social business at a fast-growing B2B social media agency?
Eager to bring your expertise to the table and develop the next generation of “best practices”?
Leadtail is a growing B2B social media agency, looking for a smart, flexible, and collaborative marketer with expertise in paid social media strategy and execution.
Please note this is a B2B subject matter expert role, not an entry level position. We are looking only at candidates with significant hands on experience with the LinkedIn and Twitter ad platforms at this time (Facebook/Instagram experience only is not sufficient for this role).
We envision this role will span three core areas of responsibility:
Communication and Strategy
Consult with Leadtail clients to surface and understand their business goals
Use our frameworks and your expertise to develop and confidently communicate paid social strategies
Establish and grow relationships with platform experts and extended client teams
Regularly produce and present client-facing deliverables using Excel and PowerPoint
Bring an "ownership" mindset to improving templates, workflows, and processes
Perform research and analysis on paid strategies and share insights with internal team and clients
Planning, Execution, and Optimization
Turn high level strategies into detailed, actionable plans that include resource requirements, key deliverables, dependencies and timelines
Define audiences and segmentation for targeting and retargeting campaigns
Break down each campaign to a fine level of detail e.g., audience parameters, ad unit types, KPIs, creative/copy combinations, budget caps and allocations
Manage the production, delivery, and approval of all campaign components
Setup and launch campaigns using the native ad managers for LinkedIn, Twitter, and Facebook
Maintain current knowledge of inner workings and status of all campaigns
Identify and quickly resolve campaign performance issues in real time as needed
Recommend tools and help create templates to make campaign setup and management more efficient and transparent
Analysis and Reporting
Oversee social media budgets, pacing and monthly billing reconciliation
Produce and present weekly, monthly, and quarterly reports for each client
Conduct quarterly reviews of paid social strategy with the account teams
Combine benchmarks, performance metrics and expert analysis to tell the “story” behind campaign performance numbers
Research and develop benchmarks for assessing campaign and program performance
Preparing for Success
Here's a by-no-means exhaustive list of attributes that, we think, form the foundation for success in this role and our company
3-5 years directly managing paid social campaigns (agency or in-house B2B strongly preferred)
1-2 years managing staff and/or agency partners
Solid understanding of acquisition marketing and latest paid social trends
Strong knowledge of Google Analytics, LinkedIn/Twitter/Facebook advertising analytics
Hands-on experience with bid management, campaign creation and audience building
Comfort in the ‘subject matter expert’ role, including ad hoc questions from clients
A deep and abiding love of spreadsheets expressed through your expert Excel skills
An even deeper love of replacing spreadsheets with tools that make people's lives easier :)
We're an all-remote team which means you can have the autonomy and flexibility of freelancing, without giving up the camaraderie and impact of working as part of a team. We typically work in our own locations and get together for meetings or working sessions via video conference or in person as needed. We're in frequent contact with each other and our clients throughout the day via email, phone, and Slack.
This is a 1099 contract position. We're looking for folks who can commit to 30-40 hours per week starting no later than July 15, 2020. The rate is $35/hr - $45/hr with a commitment to review compensation after 6 months.
Why Work Here?Leadtail is a growing B2B social media agency, serving clients across North America.
Strategic social media with the flexibility and autonomy of freelancing + the camaraderie and impact of working with a team.