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Senior SEO Manager

Leading Luxury Brand New York ,NY
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

We are looking for a Senior SEO Manager to join our ecommerce team as the primary go-to for SEO and Content Marketing related duties ranging from content creation and on-site edits to deep-dive audits for technical and strategic SEO improvements.

Key Responsibilities

  • Create the SEO roadmap, identifying growth opportunities and working with product development and other teams to drive execution
  • Monitor performance metrics such as page ranking, site traffic trends, conversion optimization, etc. while providing actionable insights and ongoing growth opportunities
  • Manage and evolve all relevant facets of SEO, including but not limited to analytics setup, conversion tracking, research (e.g. keyword, competitor, domain, and digital properties), SEO best practices (e.g. on-page, local, technical, off-page, etc.), and insights
  • Develop and document analytics guidelines, standards, dashboards, and reporting
  • Hands on, as this role will be the only SEO hire in the beginning
  • Develop and implement strategic action plans to accelerate the achievement of long and short-term SEO objectives, principally related to new customer acquisition and profitability. Plans must include key initiatives and strategies, as well as detailed timing and tactics
  • Daily monitoring of on-site and off-site SEO factors that impact qualified lead generation and eCommerce sales
  • Keyword research to ensure we are optimized for competitive positioning.
  • Prioritize keywords and create a strategy to rank and position them.
  • Working with our internal and external resources to prepare, plan, and execute link building and content marketing strategies.
  • Outreach and link building, including: sponsorships, educational articles, blogs, etc.
  • Competitor analysis, industry research, and up-to-date SEO best practice for algorithm and UX/UI changes.
  • Collaborate with content and PR team to help identify opportunities to create, distribute, and promote web content.

Skills/Qualifications:

  • 5+ years of SEO experience including content and link building strategies.
  • BS/MS degree in related field or equivalent work experience is required.
  • Experience in Ecommerce is a must
  • Strong understanding of HTML, CSS and Schema
  • Local SEO experience is desired
  • Strong understanding of all three pillars of SEO: strategic, technical and content.
  • Strong Experience with website analytics tools - Google Analytics, Web Masters and other reporting programs.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience reporting and analyzing using SEO tools (Moz, SpyFu, Google Console/Analytics, AHREF, SEMrush, etc.)
  • Working knowledge of HTML and CSS.
  • Experience in developing and managing back linking strategies
  • MBA is desired.

Leading Luxury Brand

Address

New York, NY
USA