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Content Marketing Specialist

Leadership Strategies, Inc. Atlanta, GA
  • expired: 6 days ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

A. General Description

Leadership Strategies - The Facilitation Company is seeking a Content Marketing Specialist with proven skills in producing business results to join our growing Marketing team.

We are the nation’s leader in providing professional facilitators and facilitation training to corporate, government and non-profit organizations. Our facilitators lead executive retreats, strategy sessions, focus groups, conferences and other group sessions. Through our flagship training course, The Effective Facilitator, we have trained more people in facilitation skills than any other organization in the US. We also provide training classes in consulting skills, presentation skills, leadership and other areas.

The overall goal of our marketing team is to present our organization and our capabilities in a way that leads to a steady stream of highly qualified leads for our training and consulting services. The successful candidate will report to the Marketing Director and will serve both as an orchestrator and a direct contributor to marketing initiatives.

The successful candidate for our Content Marketing Specialist will have a proven history of displaying certain clearly defined core competencies.

  1. Collaboration. As the leading facilitation company in the nation, we are highly collaborative in our decision-making, believe strongly that great ideas can come from anywhere in the company, and therefore place a premium on giving opportunities for input. If you enjoy making decisions on your own, and find it bothersome to hear the input of others, you will not find a comfortable home here.
  2. Coachable learner. No one is perfect. We find that people are better when they recognize the areas in which they need to improve. If you can’t identify one or two areas you are working on improving right now, or if you are afraid to admit mistakes you’ve made in the past and what you learned from them, or if you can’t name any changes you have made based on feedback you have received, we are not the right environment for you.
  3. Drive for Achievement. Our Content Marketing Specialist will have an exceptional level of motivation, energy and drive. We are a small but mighty Marketing team and we’re focused on extremely high levels of achievement. So, we need every member of our team focused on their own personal and professional success. We are the right place for team members who enjoy working hard, accomplishing big things, collaborating and gaining insights from others, and developing their skills.

B. Responsibilities

We are looking for a talented content creator to write and produce various projects and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. Responsibilities include:

  • Participate in the development and tactical execution of content marketing initiatives which drive traffic, engagement, and leads to deliver sales and customer retention.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties
  • Plan, write, edit, and distribute content marketing and communications materials as assigned, including blog posts, whitepapers, e-books, webinars, web-based content, email communications, product fact sheets, brochures, case studies, newsletter articles, advertising, social media posts, and other material as requested.
  • Produce high quality content internally or with the help of agency partners that is relevant to specific business segments including vertical markets, buyer personas and stages along the customer journey.
  • Accountable for proofing, editing, copywriting, quality assurance and optimization of offline and online content, marketing campaigns and brand messaging in accordance with corporate standards.
  • Maintain and manage project schedules, approvals, and resource plans to ensure projects are delivered in a timely manner and within budget.
  • Continually audit and update web and collateral content as product or company information changes.
  • Manage organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.

Requirements:

  • Education: B.A. or B.S. in Communications/Journalism/Marketing or equivalent experience.
  • Experience: Three to five years of experience in communications and/or content marketing. B2B and B2C experience desired.
  • Specific Skills: Word, Excel, PowerPoint, Outlook; Copywriting, digital asset management (DAM) and Wordpress experience desired.
  • Experience with ClickDimensions and Microsoft Dynamics CRM a plus.

Desired Characteristics:

  • Excellent oral, written, and communication skills.
  • Strong attention to detail. Ability to achieve thoroughness and accuracy when accomplishing a task.
  • Ability to manage multiple competing tasks and projects while meeting related deadlines and budget targets.
  • Ability to contribute to the creative process and development of content marketing strategies.
  • Strong conceptual thinker with an editorial mindset that seeks to understand what content audiences want/consume and how to create it.
  • Assist with capturing and integrating voice of the customer into marketing communications projects.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Strong interpersonal skills.

The Leadership Strategies Brand

In our market place, the Leadership Strategies brand is known for three things which we call, “The PDI difference.”

  • Practical. We take "touchy-feely" concepts - like facilitation and relationship management - and isolate the detailed, step-by-step techniques for success. We not only tell participants what techniques work, we show them how they work, why they work, and when and where to use them. For example, our facilitation course includes 10 broad principles and over 90 specific techniques for implementing the principles. We break the most difficult concepts down to their critical elements to make learning and application that much easier. Participants tell us they refer back to our training manuals frequently for guidance in addressing work situations.
  • Dynamic. Our facilitators receive rave reviews for their energetic presentation style. And their energy is contagious. Our certification programs demonstrate the role of energy in engaging a group and energizing a topic. Therefore our facilitators utilize energy to maximize interest and participation.
  • Interactive. In our workshops we utilize a series of dynamic, high impact modules to maximize learning transfer. Participants are grouped into teams from the very beginning; and as each module is presented, the facilitators constantly challenge the teams with content-specific questions and interventions. For some seminars, mock versions of "Jeopardy" and "Family Feud" are used to increase retention even further. Past participants tell us they retain so much more information from our workshops because we are constantly building and reviewing through these interactive techniques