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Digital Marketing and PR Specialist

Law Firm Chicago, IL
  • Expired: over a month ago. Applications are no longer accepted.

Chicago mid-sized loop law firm has an opportunity for a full-time Digital Marketing and PR Specialist to join our team. Must be experienced, tech and social media/SEO savvy with excellent editing/writing skills. Candidate must have excellent project management skills and manage important vendor relationships. Must translate business goals into marketing objectives and strategies that achieves beneficial results.

Essential Job Functions:

  • Ensure messaging is consistent with the firm’s brand voice and style across communications platforms
  • Consistently draw on the trends, best practices, analytic tools and emerging technologies in digital communications

Social Media

  • Develop robust monthly social media calendar and manage the firm-wide social media requests
  • Develop social media campaigns and draft, edit and publish content for platforms, (i.e., Facebook, Twitter, Instagram, Snapchat, YouTube and LinkedIn) and create digital ads for use in social media and e-communications; execute advertising campaigns on search and social networks
  • Develop and execute strategies to maintain and grow engaged social media audiences to promote the firm; compile, analyze and distribute metrics and data to track performance against goals (engagement, traffic, interactions, growth, etc.); identify and analyze trends to improve performance, including use of Google Analytics and Google Ad Words
  • Conduct instructional workshops about social media use when requested

Website & E-communications

  • Maintain/update the firm website via WordPress to ensure engaging and timely postings; develop and manage related graphics and information
  • Manage the firm’s photo archive
  • Manage the firm’s e-communications efforts, including developing e-blasts for the firm events/activities and other initiatives
  • Develop and implement strategies to increase website traffic, organic page rank and visitor retention via SEO/SEM techniques

Public Relations

  • Directly engage with firm staff, leadership and clients to gather and develop stories that demonstrate the impact of the firm’s work and human services issues
  • Conduct interviews with clients, donors, volunteers, etc. related to the firm initiatives
  • Develop story pitches, articles, press releases, fact sheets, bios and secure media coverage for the firm

Design/Photography

  • Develop graphic designs for online and print communications (website, e-communications, print materials/signage, etc.)
  • Shoot and edit photography/short video footage (people, events, etc.) for online and print communications needs

Requirements:

  • Bachelor’s degree with coursework in digital communications, communications, journalism or related field
  • 3-5 years+ experience in digital communications (social media, e-communications, website management)
  • Strong writing/journalistic and media relations skills; experience in securing media placements
  • Strong knowledge of Content Management Systems (i.e., WordPress) and email services required
  • Excellent and proven written and verbal communications skills
  • Strong knowledge of Adobe Creative Suite, including but not limited to InDesign, Illustrator and Photoshop
  • Solid knowledge of HTML, e-communications platforms, Google Analytics, Google AdWords, etc.
  • Basic knowledge of online advertising and SEO/SEM strategies preferred
  • Basic video production experience preferred
  • Strong time management and organizational skills with the ability to execute multiple projects simultaneously
  • Must have access to own transportation for off-site projects/events and be able to periodically work evenings/weekends
  • Ability to work special events as well as handle unexpected deadlines and emergency communications required

Please submit resume and cover letter in confidence.

Law Firm

Address

Chicago, IL
USA