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Digital Marketing Coordinator

Latitude, Inc.
Baltimore, MD
  • Posted: over a month ago
  • Full-Time
Job Description

Growing Law Firm in Baltimore area looking for a Digital Marketing Coordinator.

The Digital Marketing Coordinator must possess hands-on digital marketing skills including CRM database management, email marketing, experience tracking, website publishing, social media publishing, analytics reporting, and ongoing process improvement. The Digital Marketing Coordinator must be able to work collaboratively across the firm to gain credibility and buy-in. Primary responsibilities include but are not limited to the following:
PRIMARY RESPONSIBILITIES:
 Maintenance and management of the firm’s CRM system, InterAction, including managing email marketing campaigns and event invitations via Vuture.
 Maintenance and management of the firm’s website and social media platforms.
 Closely collaborate with Sr. Manager, Marketing Technology and Operations on capturing and analyzing data relating to departmental activities, visualizing data results and recommending operational improvements.
 Assist in the development, tracking and ROI analysis of pitches, RFP responses, and presentations in coordination with the Sr. Manager, Marketing Technology and Operations and Business Development colleagues.
 Maintain department’s portion of the firm’s intranet.
 Assist in maintaining and updating the firm’s experience database in coordination with lawyers and Business Development colleagues.
 Commitment to diversity, equity, and inclusion.


EDUCATION, EXPERIENCE & REQUIREMENTS:
Minimum Requirements
 Bachelor’s degree in Marketing, Communications, Journalism, or related field
 A minimum of three (3) years of experience in a professional services firm, digital shared services role, B2B marketing agency, or equivalent
 Basic HTML coding and Photoshop/Adobe skills
 Proficient in Microsoft Office
 Must be a highly organized self-starter
 Ability to collaborate with colleagues within various practices, marketing, business development, administrative and executive teams
 Ability to work in virtual teams and collaborate online
 Strong written and verbal communications skills
 Strong attention to detail and ability to work effectively in a fast-paced environment

Preferred Requirements
 Prior law firm experience
 Experience with Google Analytics or a similar platform
 Experience using Vuture email marketing platform and InterAction CRM system
 Experience working within a customer relationship management platform, ideally InterAction
 Experience working within a social media marketing platform, ideally HootSuite, ClearView Social and Hubspot
 Experience with Microsoft SharePoint
 Experience with Tableau

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Latitude, Inc.

Address

Baltimore, MD
USA

Industry

Business

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