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E-Commerce Marketing Director

Lab Alley
Spicewood, TX
  • Posted: over a month ago
  • Full-Time
Job Description

Job Title: E-Commerce Marketing Director

Job Description:

Lab Alley currently is seeking a full-time E-Commerce Marketing Director to join our fast growing Science e-commerce company in Austin, Texas. This is an awesome full time career opportunity that will evolve in growth in responsibility and compensation. You will be the leader in the marketing department. You will be working closely with the CEO and other team members to develop a marketing strategy, brand architecture, systems, and execute the tactical plan that is focused on generating website traffic, increasing customer acquisition, adding company value, and significantly elevating the brand and profile of the company. To be successful in this role, you should be incredibly smart, very thorough understanding of marketing best practices, very experienced in marketing and branding, tech savvy, well-organized, deadline-oriented, have great time management skills, be able to act with little guidance, and a doer.

Bottom line is we need a very smart marketing executive that has experience with marketing and branding and is looking to be a leader of their own group. If you have the experience, can operate in a very fast paced environment, willing to learn and work hard, this position can be a growth opportunity of a lifetime! Join one of the fastest growing companies in Austin Texas!

We need this person to be strategic and tactical in marketing to support the financial goals of the business plan!

We are looking for someone that is a current marketing and branding leader and is looking to lead their own department!

We need this person to have a very thorough understanding of marketing best practices, what marketing plan is going to work best, prioritize, and deliver the best return on investment!

We need a grinder that is going to roll their sleeves up and work hard!

Ideal person is a 2nd in command in a very successful marketing department and culture and looking to be a leader of their own marketing department.

Results - This person will be accountable to produce the following result:

  • Support the financial goals of the respective business plan.
  • Develop a marketing strategy, brand architecture, systems, and execute the tactical plan that is focused on generating website traffic, increasing customer acquisition, adding company value, and significantly elevating the brand and profile of the company. All for the best return on investment possible!
  • Elevating the brand and profile of the company in the USA. We have a great story that America needs to hear!
  • Have a very thorough understanding of marketing best practices customized to the company and industry - what is going to work best, prioritize, and deliver the best return on investment!
  • Brand Architecture. Create, build, and define - who, what, where, why, when, how. Have answers to drive our business plan and model:
    • Who - Who to Market To?
    • What - What to Market To?
    • Where - Where to Market To?
    • Why - Why to Market?
    • When - When to Market?
    • How - How to Market?

Specific - Job Duties and Responsibilities:

  • Marketing Strategy, Brand Architecture, and Execution. Develop the marketing strategy, brand architecture, and execute the tactical plan that is focused on generating website traffic, increasing customer acquisition, adding company value, and significantly elevating the brand and profile of the company.
  • Manage Marketing Department for Optimal Success. Manage the entire marketing department which includes in-house and outsource resources, vendors, and partners to achieve the results statement. Additionally, collaborate with CEO, and other departments to work together successfully and achieve the results statement.
  • New Product and Market Identification. Alert CEO and management on potential new products and markets that present opportunities for the company based on analytics.
  • Comprehensive Understanding of Marketing Best Practices and Execution Customized to our Company and Industry (Execute Marketing without Anyone). A comprehensive understanding of the marketing best practices and ability to execute the marketing plan and programs without any resources. Need to do jump in full force and execute any part of the marketing plan and program on your own as company builds out the department.
  • Marketing from A-Z. Responsible for entire marketing department from A-Z. Also, collaborate with operations, accounting, sales and customer service teams to successfully achieve the results statement.
  • Work with Internal and External Teams and Resources. Work with both internal teams (CEO, management, etc.) and external resources (third-party consultants and contractors, etc.) to achieve the results statement.

    Requirements:

    • Marketing: At least 5 years of experience required.
    • Leadership: At least 2 years of experience required.
    • E-Commerce Marketing: E-Commerce marketing experience preferred.

    Pay: Negotiable

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    Lab Alley

    Address

    Spicewood, TX
    78669 USA

    Industry

    Business

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