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Director of PR and Communications

New York, NY
  • Expired: June 02, 2022. Applications are no longer accepted.

Kyra Media, with teams in London, New York, and Los Angeles, creates digital content and messaging that uniquely resonates with youth culture. We connect brands with Gen Z by aligning voice, reach, and innovation to product positioning. Kyra serves marketers through three distinct business drivers: exclusive talent access, creative studio content production, and original digital programming - all showcasing our expertise in youth entertainment and engagement.

Reporting to the Senior Director of Digital and Brand Marketing this new role (which is this first of its kind at Kyra) will form an integral part of the wider Integrated & Brand Marketing team, providing hands-on tactical and strategic support in delivering the external communications objectives.As this our first PR hire this role will initially be standalone. There will be potential for you to expand your team as the business grows.

In collaboration with our founders, you'll be able to craft and share Kyra's unique story, differentiating us in the marketplace by fostering relationships with the media, influencers, thought leaders, customers & investors. We are a nimble team so you will have the opportunity & freedom to develop the entire PR and comms strategy, test new ideas, see their impact and iterate to get the best results.


  • Deliver a clear PR & communications strategy & plan to build & advance our brand story through effectively delivered content/marketing initiatives
  • Lead strategic communication for the company brand refresh
  • Secure coverage with our target publications and build out a drumbeat of relevant & timely news, taking advantage of newsjacking opportunities
  • Write press releases, blog posts, partnership announcements and contribute to all our externally facing communication
  • Manage all day-to-day PR activities including preparing press releases for product/feature launches, company announcements, responses to inbound queries, sponsorship collaborations and business continuity planning, etc
  • Effectively prioritize the most important messages by leveraging agency, consumer & customer insights to drive awareness and, ultimately engagement
  • Keep a finger on the pulse of trends and other editorial/content opportunities for Kyra, and how to create the narrative
  • Partner with team members across Integrated & Brand Marketing,Creative, Sales, and Product to ensure messaging and positioning are consistent
  • Contribute to and support plans to build Kyra's brand organically, including through social media, thought leadership & partner relationships
  • Prioritize and secure speaking opportunities for the founders, senior leadership team and company
  • Build media toolkit and develop and meticulously maintain the data set that we share with the press, investors, and partners
  • Act as company spokesperson as needed
  • Keep internal stakeholders up to date on industry trends and emerging best practices, weaving that knowledge into our company and your work.

What we are looking for:

This role would suit somebody with:

  • 8+ years of PR and consumer communications experience; ideally from a combination of agency-side / publication and in-house roles at startups or scale-ups
  • Experience in writing a variety of externally facing communications - blog posts, social media posts, press releases etc.
  • A great roster of global media contacts
  • Strong media relations experience across multiple types of publications (e.g. business publications, technology, social media etc.)
  • Exceptional writing and story-telling skills: written, verbal & visual
  • The ability to flex between setting strategy and executing, with affinity for both
  • Great interpersonal and communication skills, including public speaking in various formats
  • Excellent collaboration and interpersonal skills, the ability to be true team player - who know what it means to to collaborate with others to get the best outcomes
  • A love for social media, in particular Tiktok, and youth culture & entertainment is a plus
  • Energy, curiosity and a growth mindset.

What we offer:

Remote working: we operate a remote-first working model 🏠

Flexible working: we trust our team to own their time to balance work and life! ⏰

25 days vacation plus public holidays 🏖

Paid Wellness Leave: if you're unwell we offer up to 4 weeks sick leave at full pay 😌

Remote/Online onboarding: you will have regular catch ups with your manager and team during your onboarding (and after) to make sure that you're fully supported in your role

Your Development: we will support your professional growth via an annual personal training and development budget 🌱

Employee Assistance Program to support your personal needs in and out of work 💚

Contributory pension scheme 📈

Private Medical Cover (if you're based in the US) 🏥⚕📄

Enhanced Family Leave, we support our team to grow their career and to balance this with starting a family 💜

A chance to be part of a fun, creative, supportive and diverse team 💫

We are focused on building a diverse and inclusive workforce. If you're excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply. Kyra is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.



226 Lafayette St

New York, NY
10012 USA



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