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Programmatic Media Manager

Knak Digital
Columbia, MD
  • Expired: over a month ago. Applications are no longer accepted.
Job Description


Marketing firm specialized in representing Fortune 500 companies, including hospitality and consumer brands. Established over 20+ years, and growing conservatively.


Hybrid (2 days onsite, 3 days remote), annual employee events, insurance (health, dental), 401k, casual culture

Your Role:Owns strategy, execution, and growth of programmatic channel activities on behalf of customers

  • Plan and manage direct digital buys with relevant vendor partners
  • Ability to take an integrated view across paid digital channels
  • Development of case studies in programmatic and/or integrated digital campaigns to further penetrate current customers both B2B and B2C
  • Proactive participation in channel planning and optimization recommendations
  • Source relevant data partners and explore new ways to reach and influence our target audiences
  • Guide asset development by delivering performance insights, best practices and relevant industry examples
  • Activate and optimize targeting, keywords, and bidding, and implement proper UTM codes for accurate tracking
  • Continuously monitor campaign performance, A/B tests and optimization tactics in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes
  • Manage platform daily budgets, spend pacing and reconciliation of spends for billing purposes
  • Assist account team with budgeting by providing full list of assets needed to fulfill programmatic and direct digital programs

Your Profile:

  • College graduate
  • 3+ years of digital marketing experience – specifically programmatic and direct digital buys
  • Knowledge of paid social and paid search a plus
  • Strategy and execution for B2C and B2B customers

Tech Proficiencies:

  • Basis
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Google Campaign Manager
  • Adara Impact
  • Bionic

Knak Digital


Columbia, MD