Programmatic Media Manager

Summary:

Marketing firm specialized in representing Fortune 500 companies, including hospitality and consumer brands. Established over 20+ years, and growing conservatively.

Offering:

Hybrid (2 days onsite, 3 days remote), annual employee events, insurance (health, dental), 401k, casual culture

Your Role:Owns strategy, execution, and growth of programmatic channel activities on behalf of customers

• Plan and manage direct digital buys with relevant vendor partners
• Ability to take an integrated view across paid digital channels
• Development of case studies in programmatic and/or integrated digital campaigns to further penetrate current customers both B2B and B2C
• Proactive participation in channel planning and optimization recommendations
• Source relevant data partners and explore new ways to reach and influence our target audiences
• Guide asset development by delivering performance insights, best practices and relevant industry examples
• Activate and optimize targeting, keywords, and bidding, and implement proper UTM codes for accurate tracking
• Continuously monitor campaign performance, A/B tests and optimization tactics in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes
• Manage platform daily budgets, spend pacing and reconciliation of spends for billing purposes
• Assist account team with budgeting by providing full list of assets needed to fulfill programmatic and direct digital programs

Your Profile:

• College graduate
• 3+ years of digital marketing experience – specifically programmatic and direct digital buys
• Knowledge of paid social and paid search a plus
• Strategy and execution for B2C and B2B customers

Tech Proficiencies:

• Basis
• Google Analytics
• Google Tag Manager
• Google Data Studio
• Google Campaign Manager
• Adara Impact
• Bionic