The Content Marketing Manager is responsible for developing and managing the editorial calendar, managing the daily content production of Kixie projects, collaborating cross-departmentally, strategizing and standardizing (and/or enhancing existing) processes, workflows and best practices and developing the strategy for Kixie’s social media, partner marketing and influencer marketing efforts. This candidate is ultimately responsible for effective execution and measurement of success.
The ideal candidate will have a solid background in content marketing strategy, content production, search engine optimization, social media management, copywriting and project-management, and also possess the ability to work intensely and efficiently with leadership, internal stakeholders, third-party content contributors, strategic partners and freelancers. This candidate must be proactive, demonstrate strong attention to detail and have a passion for the content and editorial process.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention.
Work with a driven and highly-motivated team to support content production and delivery of content — typically at scale — for Kixie.
Brainstorm content ideas, topics and titles (often in conjunction with SEO insights).
Develop and manage to editorial guidelines, define editorial direction, oversee content production and perform other duties to support successful creation of high-quality content on deadline.
Confirm content meets Kixie’s standards as well as voice & style guides.
Meticulously track content production.
Research a broad range of subjects to create specialized content requirements.
Thoroughly review, assess and edit articles to ensure accuracy and consistency.
Conceive and develop strategies to cultivate new systems, tools, workflows and processes to improve efficiency and quality.
Work closely with internal departments to develop, produce, package and deliver content.
Create content, distribute content and measure the results of content marketing activity.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Manage Kixie’s social media accounts and respond to messages, comments, etc.
Amplify existing content and create new content for Kixie, including creating new posts, developing new imagery and sharing new articles.
Manage partner, vendor and sponsor communications.
Bachelor’s degree in Journalism, English, Marketing, Communications or related business field.
Minimum of 3 years content marketing experience with a strong writing and editing background.
At least 2 years project management experience (brand or agency level preferred).
At least 2 years editorial experience.
Outstanding writing, editing and proofreading skills.
Ability to think creatively and brainstorm out-of-the-box content solutions that support business objectives and address business needs.
Experience producing, amplifying and syndicating multiple content formats (e.g., articles, listicles, blogs, infographics, how-to guides, eBooks, whitepapers, etc.) including derivative and ancillary content.
Strong Microsoft Office Skills, PowerPoint, Excel, data management and CRM experience needed.
Proficiency in various tools: Google Analytics and AP style (SEMrush a plus).
Ability to balance several projects at once while working in a deadline-driven environment.
Experience with content management systems and online publishing tools.
Understanding of social media, especially Facebook, Instagram, LinkedIn and Twitter.
Familiarity with SEO concepts, including the role content creation plays in a site’s organic search traffic.
Experience and demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers, and increase conversions.
Excellent communicator and creative thinker, with an ability to use data to inform decisions.
Strong judgment and the ability to make decisions independently.
Ability to work in a variety of media, meet tight deadlines, manage multiple projects simultaneously and adjust as circumstances change.
Why Work Here?Kixie is an AI-powered voice and SMS platform for sales teams. Kixie provides a seamless integrated voice platform while making all your phone calls searchable, tracked, and archived in the software you love. We are a funded and rapidly growing startup in sunny Santa Monica.
Awesome culture, tons of room for growth, and super fun area!