Digital Campaign Manager
Kibo Commerce Boston, TX
- Expired: over a month ago. Applications are no longer accepted.
At Kibo, we provide cloud commerce solutions inspired by our clients' needs and designed to empower their teams. Together, we can help them see further, think bigger, and climb higher.
Our software and services include eCommerce, Order Management, and Personalization. We serve retailers, manufacturers, and brands, and our solutions are designed to power the shopping experience – from first click to doorstep – and to scale with them as their business grows.
The Digital Campaign Manager will optimize new pipeline acquisition — through driving qualified leads to the sales team, influencing the SDR strategy, scaling an account-based marketing strategy, and exploring/growing other initiatives. You will drive digital and offline campaigns to predictably create pipeline that converts to revenue.
We’re looking for someone who thrives in high-velocity organizations and excels at building strong partnerships with the sales organization. This role will work in collaboration with the heads of product and event marketing. The position reports directly to the Director of Demand Generation.
Manage marketing campaigns from start to finish.
Run digital campaigns at-scale, using channels including email, social, and display ads,
with quantifiable results.
Project manage vendor driven programs, like content syndication through media
partners, events, and webinars.
Use marketing automation (Marketo) to improve lead outcomes, through email marketing
and optimized lead flows.
Maintain a feedback loop with sales development to optimize lead generation, follow-up
activities, and conversion to pipeline.
2-5 years of experience in driving revenue with B2B SaaS organizations
Master at developing, executing, and measuring innovative and results-focused demand
programs and campaigns
Demonstrated analytical ability, specifically around program measurement, forecasting
and ROI, and program execution skills
Experience working across multiple product lines and buyer profiles
Experience with intent software a bonus
Strong project management skills and experience with superb attention to detail
Knowledge and hands-on experience with marketing automation and CRM, particularly
Marketo and Salesforce.com
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