Marketing Manager

Kia Country of Charleston is looking for an innovative team player. The Marketing Manager oversees and participates in the development and execution of marketing strategies that support the dealership’s sales and service departments in building marketplace visibility, customer acquisition and retention, and sales. Works directly with General Manager and Service & Parts Manager to develop campaigns and tactics that support organizational goals. Manage marketing staff and workflow to achieve goals.

Responsibilities
Management
Analyze target market information to guide activities. Maintain knowledge of emerging and best practices in marketing and communication to recommend effective approaches. Create and implement content and campaigns across all communication platforms. Manage marketing staff.

Website
Responsibility for the dealership website includes content creation, inventory merchandising, development, and maintenance, third-party technology integrations, and vendor management. Includes writing a bi-weekly automotive blog. Maintain Google My Business site. Monitor performance metrics.

Email Marketing
Dealership maintains a robust email marketing programs targeting both customers and prospects. Crafting campaigns, copywriting, effective subject lines, list management, segmentation, and hygiene, maintaining publication, deployment schedule, and performance metrics.

Social Media
Daily content creation for Facebook, Instagram, LinkedIn, and TikTok. Monitoring Kia America, Kia Worldwide, and the automotive industry on these and other platforms. Growth of followers and engagement.

Advertising
Creating and executing social media advertising campaigns, monitoring budget and performance metrics. 

Vendor Management
Maintain effective relationships with marketing vendors for optimum performance, development, and problem-solving. Evaluate new technologies and products and make recommendations as appropriate. Coordinate monthly reporting meetings.

Reputation Management
Monitor and respond to customer reviews across multiple platforms.

Community Affairs & Events
Work with community partners to support charitable initiatives, and fundraising and increase visibility for organizations. Plan, promote and execute company events as required.

Public Relations
Secure unpaid media for the dealership

Required Skills

• Excellent verbal and written communication skills
• Digital graphic design skills
• Thorough understanding of marketing strategies and practices
• Competent mastery of Google Analytics & SEO with preparation for GA4 migration
• Excellent time management and organizational skills.
• Strong analytical and problem-solving skills.
• Knowledge of Word Press.
• Proficient with Microsoft Office Suite or related software

Education and Experience

• Bachelor’s degree in marketing or related field required.
• Three to five years of experience managing a marketing department.
• Automotive knowledge and or experience preferred.

Salary Range $60-79K.  Benefits include health insurance and 401K. Full-time 40 hours per week, onsite, remote work not offered.Occasional evenings and weekends may be required. Kia Country is an EEO employer.