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Director Of Sales Lead Generation

Keller Williams Realty
West Chester, PA
  • Posted: over a month ago
  • $120,000 to $145,000 Yearly
  • Full-Time
Job Description

The Director of Sales Lead Generation owns the lead generation processes for the entire real estate team. The Director is someone who can think big enough to create huge systems while sweating the details that ensure those systems work. The Director is a natural leader, able to succeed by empowering others, with a strong focus on tracking results, maintaining accountability, and increasing efficiency. The Director is comfortable with both marketing and prospecting systems.

The Director of Lead Generation is able to oversee several different spheres of influence as well as all leads that are incoming to the call center. All of these systems work together because of the Director’s influence. The Director works with the Local HUB, Expansion Agent, Expansion Director, and Director of Administration to ensure growth continues at a high level.


$120,000 - $145,000 yearly


These are the standards a well-above-average performer will maintain or exceed:

  • The Director of Lead Generation increases both the number and quality of leads at the Hub and in all expansion locations
  • Serves as the leader in new lead generation campaigns while increasing the efficiency of existing campaigns
  • Manage the ISA Department
  • Runs the outside sales department, increasing the database
  • Qualifying leads and creating appointments
  • Supports expansion locations by developing lead generation campaigns to help with launches and to increase lead opportunities
  • Creates and manages lead generation training for the entire system
  • Conducts monthly meetings with the department to make certain metrics are met
  • Create and track ROI reports.

Essential duties and responsibilities

  • Develops new lead generation plans and maintains best practices for lead generation
  • Develops systems for launching new teams and developing their database
  • Works with the lead generation department to create leads and appointments
  • Works with Director of Operations to deliver systems, information, and accountability to expansion locations as it relates to lead generation


  • Lead generation team – daily
  • CEO- Monthly
  • Sales Director- Biweekly
  • Director of Operations – weekly

Management responsibilities       

  • All lead generation department members in the Hub and or at Expansion Locations


  • Creative problem-solving in developing new lead generation methods
  • Systems oriented for creating repeatable and dependable business
  • Great communicator
  •  Excellent organizational and time-management abilities
  • Self-motivated and able to self-manage
  • Open to accountability and driven to excellence
  • High school graduate or above
  • Real Estate Experience preferred

About Company

We are known for Professionalism, Integrity, Honesty, Accountability, and Dedication to those we serve. We are a fast-paced group of Professionals with decades of experience in Real Estate Sales and Service; representing sellers, buyers, investors, builders, and all things related to Real Estate. We are the number one team in Chester, Delaware and Montgomery Counties combined. Our team provides a fast-paced environment with a caring family atmosphere while delivering the best Real Estate experience to our customers and clients. Are you looking for a new challenge with a growing fun-filled group of open-minded individuals who want you to succeed at a high level? We are looking for talented, motivated, self-starting individuals who want to advance their careers in a learning-based Real Estate environment through multiple growth and expansion opportunities.

Keller Williams Realty


West Chester, PA



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