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Marketing Manager, Customer Demand Generation.

Kaseya Careers
Miami, FL
  • Posted: over a month ago
  • Full-Time
Job Description

Kaseya® is the leading global provider of complete IT Management Solutions for managed service providers (MSPs) and internal IT organizations. Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT. Join the company with the industry's most comprehensive, integrated IT management platform that empowers businesses to be more efficient, profitable, and successful.

Kaseya has achieved a valuation of over $10 billion USD as well as sustained, strong, double-digit growth over the past several years. The company is backed by Insight Venture Partners (www.insightpartners.com) and TPG (www.tpg.com), two of the leading global private equity firms investing in high-growth technology and software companies that drive transformative change in the industries they serve. Founded in 2000, Kaseya currently serves customers in over 25 countries across a wide variety of industries. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and to hear from one of our Team Leads, please visit: I Am Kaseya.

In response to our continued growth, we are seeking a Marketing Manager, Customer Demand Generation. As the Marketing Manager, Customer Demand Generation you will be responsible for managing and executing B2B lead generation campaigns, webinars, email, direct mail, digital marketing and telemarketing, as well as collaborate on ROI analysis on all campaigns.

Essential Responsibilities:

Reporting to the Sr. Manager, Customer Marketing and working as part of the global customer marketing team;

  • Ensure customer lead gen requirements are met to support sales goals.
  • Generate demand and awareness of company's portfolio of products among customer decision makers.
  • Build advocacy and evangelism among existing customers.
  • Work efficiently in cross-functional teams.
  • Support the Sr. Manager with implementation and timely execution of marketing plans, objectives and initiatives globally.
  • Responsible for the ideation, planning and execution of extensive, multi-touch marketing campaigns, to include direct mail, e-mail, telemarketing, website development, print advertising, social media, and other resources to drive lead generation for the responsible customer product pod.
  • Enhance the online customer experience measuring, devising and delivering strategies to improve the customer journey, content, consumer feedback and support for customer, with the ultimate benefit of increasing conversions and leads.
  • Help develop and recommend customer product promotions and discounts.
  • Employ data analytics and data mining techniques to effectively target marketing campaigns to appropriate audience.
  • Maintain critical CRM reporting tools, track and monitor responses.
  • Must be able to execute basic marketing automation functions.
  • Provide analysis of ROI vs. projections of all executed marketing efforts.
  • Establish marketing calendar and schedules.
  • Work with internal agency to ensure precise delivery of critical lead gen campaigns, including direct mail, field events, webinars, trade shows, PPC/SEO, feature/product sheets, newsletters, case studies, website content related to US managed service provider events and other collateral as needed to support sales teams.
  • Trade Show Event Management: Responsible for everything from developing the theme and vision for the events, to identifying internal company attendees and speakers as required.
  • Trade Show Logistics Management: responsible for the logistics of all required trade show materials (marketing collateral, booth items, etc.)
  • Collaborate with the Global Marketing Team to provide knowledge transfer, analysis, support and issue resolution.
  • Must be an excellent writer and well versed in email and landing page copy writing tactics. Can also handle larger written project like eBooks, whitepapers, blog posts, etc.…
Qualifications:
  • A bachelor's degree with a minimum 4+ years' experience in B2B demand generation and at least 3 years of relevant work experience in marketing for a technology company.
  • Must be revenue focused.
  • Experienced in developing and delivering digital marketing campaigns across acquisition (SEO, PPC, social, affiliate, aggregator), architecture, customer journey and optimized page designs with proven results in sales growth and conversion rates
  • Digital campaign management across internet, mobile, affiliates and aggregators
  • Ability to develop positive relationships internally and with internal stakeholders to deliver marketing plans
  • Experienced in using web content management systems, marketing automation, email and SMS broadcast tools
  • Experienced in delivering marketing plans to budget and on time
  • Experience with CRM and reporting, Salesforce is preferred
  • Experience with marketing automation and lead nurturing processes; Marketo (Preferred), Pardot, HubSpot; MAP Certification a huge plus
  • Experience with webinar platforms, WebEx and Zoom (preferred)
  • A track record of delivery high quality projects on time and within budget guidelines
  • Excellent analytical skills
  • Good written and spoken communication
  • Confident, positive, enthusiastic, motivated, autonomous self-starter; takes initiative; hands on
  • Able to work under pressure when the need arises
  • Prepared to take ownership and consistently go the extra mile

Compensation:

Kaseya is a visionary company offering an extraordinary opportunity to work with a team of passionate, smart, committed individuals. The Company is self-funded on its own revenues and has doubled its growth each year since its inception in 2000. The compensation package for this position includes:

  • Market Competitive Salary based on experience and expertise
  • Eligibility for health, dental and vision coverage, flexible spending accounts, term life insurance, short-term and long-term disability, 401(K) plan, and all other company benefits as they exist from time to time.
  • An enlightened vacation policy

Join the Kaseya growth rocket ship!

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Kaseya Careers

Address

Miami, FL
USA

Industry

Business

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