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Marketing Director - Healthcare

KP Recruiting Group Birmingham, AL

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

KP Recruiting Group is a consulting firm that provides leadership and exceptional talent to some of the world’s leading companies. Headquartered in the Midwest, KP Recruiting Group has successfully completed countless engagements in the United States, Europe and Latin America. We represent clients in all industries and all sizes. Our mission is to provide exceptional client and candidate experiences in order get the best possible results. On behalf of our client, we are excited to present the following confidential role. We look forward to hearing from you and discussing the opportunity!

 

The Role:



This position will lead the marketing team in the development and implementation of marketing strategies, plans and activities in support of service line growth initiatives for all hospitals within an assigned market. Reporting to the Group Chief Strategy Officer, the Group Marketing Director will directly manage the hospital marketers in the Group with a solid focus on service line prioritization and the implementation of data-driven healthcare marketing plans in support of service line growth. In most cases, this position will also have responsibility for day-to-day Marketing for a specific hospital in addition to strategic oversight for all hospitals in a market.
Responsibilities

    Leads the development and execution of multi-channel marketing strategies and go-to-market plans that drive consumer and physician engagement, priority service line growth and patient retention.
    Strengthens brands by utilizing customer segmentation and targeting capabilities to expand the business while building trust and loyalty within local communities.
    Utilizes data, insights and best practices to create comprehensive marketing plans with clear objectives, audience identification through CRM, inclusion of paid and non-paid tactics, KPIs, short and long term reporting, ROI calculation and campaign optimization.
    Leads and influences the application of both traditional and innovative digital technologies based on marketing automation, social media, website and mobile engagement for tangible patient acquisition, retention, and growth across multiple service lines.
    Researches market trends, local competitor positioning and opportunities to help generate pipeline activity and support service line campaign goals.
    Directly manages the day-to-day activities of the hospital marketing representatives within the Group.



Requirements
Education

Required:  Bachelors degree Marketing, Business or relevant major.

Preferred:  Advanced degree in business or public sector equivalent, marketing/communications, or health related field.
Experience

Required: 7 years of demonstrated progressive experience and responsibility for marketing and communications, brand creation and management, and public relations experience with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred).

Benefits

401k Matching

Family and Individual Insurance Packages (Health, Life, Dental, and Vision)

Paid Time Off & Paid Holidays

Long & Short-Term Disability

Identity Theft Plans

Retirement & Pension Plans

Employee Assistance Program

Employee Referral Program

Tuition Reimbursement Programs

Advancement & Professional Growth opportunities 

Parental Leave

& More



KP Recruiting Group

Address

Birmingham, AL
USA

Industry

Business

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