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Marketing Director

KOI CBD LLC Norwalk, CA

  • Employment Type Full-Time

Koi CBD was established in 2015 with the mission to create a standard of quality for CBD products. We are known nationwide to be one of the most successful CBD manufacturers in the industry.

The Marketing Director is responsible for implementing the company’s marketing and branding strategies as well as partnering with Operations and Finance to execute and evaluate those initiatives in order to help achieve company business goals. The Marketing Director plays the critical role of ensuring the company’s marketing strategy is communicated and executed at the brand.

Responsibilities:

  • Creation and execution of integrated marketing programs and promotions that increase sales
  • Work in close collaboration with other departments on internal and external data and trends
  • Create plans, schedules, and engaging programs that are measurable and support the company’s overall marketing objectives
  • Communicate plans, programs, and promotions to Operations and Management in a way that encourages teamwork and demonstrates the value of how marketing will positively affect sales
  • Leverage outside marketing team to develop the company’s promotional strategy, media buying, creative direction, digital marketing (SEO, social media, website, email marketing, etc.), public relations and other marcomm strategies (e.g. rewards programs)
  • Work with Management to create plans, develop marketing tactics, and execute programs with the goal of increasing sales
  • Communicate marketing programs reporting to Executive Team in a way that demonstrates positive return on investment (budget and labor)
  • Collaborate with management teams on trade area definition and regularly conduct trade area SWOT analysis to adjust specific marketing strategies and tactics in an effort to increase traffic and repeat visits in the designated trade area
  • Partner with Managers to evaluate effectiveness and results of local marketing program and manager involvement
  • Continue to monitor and uncover local marketing opportunities that align with marketing strategy and objectives
  • Maintain the overall marketing department budgets
  • Report on budget trends - companywide and CBD industry specific
  • Provide projections for marketing spend by period
  • Regularly review outside costs and identify opportunities to maximize marketing budget allocations
  • Manage consumer and market insight programs to better understand guests, markets, and determine effectiveness or potential of initiatives
  • Use data from email database, Google Analytics, social media platforms, etc. to report on effectiveness of programs

Required Skills:

  • Knowledge of advanced marketing planning and budget management
  • Experience with multi-location, marketing
  • Solid project management skills; ability to handle multiple tasks in a fast-paced environment
  • Extremely organized, time efficient and detail oriented
  • Demonstrates accountability, strong leadership and coaching abilities
  • Excellent written and verbal communication skills
  • Strong computer knowledge including word processing, excel and power point
  • Strong collaborating and influencing skills
  • Ability to partner and interact professionally across the organization and with outside partners
  • Excellent attitude and sense of humor
  • Must be able to work out of our Norwalk, CA office - Full-time
  • Must be able to multi task projects
  • Be a team player

Education/Experience:

  • BS degree in Marketing, Communications; or equivalent combination of education and experience

Experience:

  • Experience in the cannabinoid and/or cannabis industry – is a plus
  • Marketing: 5 years
  • Education: Bachelor's

KOI CBD LLC

Address

Norwalk, CA
USA
Posted: 23 days ago