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Sr Manager, Retail Marketing

Jones Lang Lasalle Lahaina, HI
  • Expired: over a month ago. Applications are no longer accepted.
Job Responsibilities

Area of Responsibility

Key Elements and Essential Tasks

Time Spent on Task

Marketing Strategy Development & Management

+ Development of the annual marketing plan for the property based upon the center's strategic goals.

+ Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.

+ Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.

Less than 20%

X 20% - 40%

40% - 60%

60% or greater

Marketing Strategy Implementation

+ Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.

+ Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers."

+ Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.

+ Effectively manage the center's digital media programs (social media, mobile, web) as applicable.

+ Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.

+ Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.

+ Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.

+ Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.

+ Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.

+ Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.

+ Develop an ongoing public relations action plan as needed; send out press releases; track publicity.

+ Follow corporate policies and procedures for all programs and events.

+ Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.

Less than 20%

20% - 40%

x 40% - 60%

60% or greater

Provide Superior Client Service

+ Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed.

+ Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.

X Less than 20%

20% - 40%

40% - 60%

60% or greater

Leadership, Motivation and Development

+ Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.

+ If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

+ Schedule and manage day-to day operations of the Customer Service Center (where applicable).

X Less than 20%

20% - 40%

40% - 60%

60% or greater

Knowledge, Skills & Abilities




+ Bachelor's Degree in Marketing or related field

Years of relevant experience

+ 5-7 years in retail, marketing, advertising or comparable business experience

+ 1-2 years retail experience

Skills and knowledge

+ Computer literate, knowledge of marketing fundamentals and research.

+ Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask.

+ Sales/negotiation skills a plus.

+ Must have experience in managing budgets

+ Must have flexibility to work varied schedules including weekends and evenings.

+ Strong team player

+ Shopping center experience preferred, but not required.

+ Sponsorships/revenue generation experience

Other abilities

+ Certifications/


+ CMD designation preferred, but not required.

Physical work requirements and work conditions

+ Event set-up/tear down; walking the mall and parking lot, sign installation as needed

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Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

Jones Lang Lasalle


Lahaina, HI