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Marketing Manager, Communications

Jones Lang Lasalle Washington, DC
  • Expired: over a month ago. Applications are no longer accepted.
Marketing Manager, Communications



Location: Washington, DC



The Company



JLL (NYSE:JLL) leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.



JLL is focused on winning in the marketplace and being the industry leader, executing better than anyone else and innovating to create great products and services. We operate in an atmosphere of excellence, integrity, respect and trust. We bring a sense of teamwork, inclusion and diversity in everything we pursue. Our clients see the results as we address their needs, solve their problems and bring new ideas.



As a distinguished market leader, we offer challenging career opportunities in an exciting environment. Our future success as a firm depends on our ability to attract, develop and retain the very best people in the business.



Our values define who we are, underscore our commitment to clients and provide direction for everything we do.







Our unique culture has been recognized by industry experts and our peers. We are:





+ The only real estate services and money management firm listed on Forbes magazine's "Platinum 400 Best Big Companies" list for three consecutive years



+ One of the "100 Best Corporate Citizens" in the United States named by CRO magazine



+ A "best company to work for' in multiple locations around the globe, including Chicago, San Francisco, London, Ireland, Shanghai and Hong Kong



+ World's Most Ethical Companies from Ethisphere Institute for six consecutive years



+ America's 100 Most Trustworthy Companies from Forbes Magazine









This partial list of awards demonstrates our record of achievement and our commitment to fostering an award-winning culture. For further information, visit www.jll.com.











The Role



We are seeking a Marketing Manager to support JLL's Mid-Atlantic communications and brand activation activities. The Manager, Communications will be a forward-thinking communicator and oversee the creation and implementation of internal and external communication plans and programs encompassing traditional and digital media and publications, proactively seek external speaking engagements and lead executive communication and social media. This person will help to differentiate JLL, promote the brand and tell the story of JLL as the best professional services firm specializing in real estate-the employer of choice in the industry-and raise external awareness of the company and its client work.



ESSENTIAL FUNCTIONS







Content Creation, Distribution and Measurement





+ Works cross-functionally to create monthly, quarterly and annual content and editorial calendars that align with business priorities



+ Informs research calendar by becoming the go-to expert in the market on current trends affecting the business



+ Is current on trends in brand journalism, news gathering and distribution, new media and self-publishing channels



+ Drives creation of content for use by marketing and sales organizations to drive lead generation and conversion



+ Understands and drives content through the right channels to maximize impact



+ Develops and reports on metrics across channels





External Communications





+ Establish and implement a communication program that positions JLL as a leader promoting thought leadership and key initiatives that cross the region



+ Address needs for rapid response activities as well as larger, longer-term communications



+ Develop and advise market leaders on program messaging, priorities, and business narrative



+ Identify creative and innovative ways to convey the JLL story through our executives, key leaders within the business, and in collaboration with clients



+ Identify and develop a bench of spokespersons in key topic areas who can speak on behalf of the JLL brand and help shape and promote thought leadership / external content in those topic areas



+ Incorporate analytics and metrics in planning and evaluating external communications activities, taking a data-driven approach to communications efforts and counsel



+ Guide content development, proactive media relations, conference participation, speaking opportunities, earned media, social media, media events, and securing of awards and recognition



+ Support reactive media relations as needed, including crisis and reputation management



+ Develop deep understanding of commercial real estate industry and JLL's businesses, capabilities, clients and results



+ Develops innovative PR strategies and tactics across region and in conjunction with the marketing management, research and digital teams to create holistic integrated marketing plans







+ Serves as local representative to national PR team; partners with colleagues in other markets to coordinate campaigns and share best practices





Internal communications responsibilities





+ Lead executive communications programs and initiatives, properly positioning members of leadership, aligning messaging, and coordinating communications and internal touch points



+ Develops strategic plan for internal communications, providing oversight on both mass and targeted employee communications



+ Is current on trends in internal communications, internal brand-building and employee engagement







+ Advances JLL's diversity and inclusion priorities



+ Streamlines and simplifies current internal communications; offers up best practices









Social media responsibilities





+ Develops and executes both long- and short-term social media plans



+ Possesses broad-based understanding of current and past social networks, platforms and tools



+ Has proven experience in using SMM tools and platforms in both measuring and managing performance



+ Facilitates collaboration and knowledge sharing, and encourages participation in social media across JLL teams and offices



+ Manages the training and development of individuals currently leveraging social media









EDUCATION AND EXPERIENCE





+ Bachelor's degree required; preference for Journalism, Communications, or Marketing degree



+ 3-5+ years of relevant experience required



+ Real estate experience preferable, but not required





KNOWLEDGE, SKILLS AND ABILITIES





+ Demonstrated understanding of how communications can be used to position a brand and its leaders to support revenue generation, growth, and recruiting activities



+ Deep, hands-on experience in strategic communications, including messaging and issues/change management



+ Experience building, securing buy-in, and launching new programs



+ Proven ability to work independently and with geographically-dispersed teams



+ Able to design and implement new initiatives



+ Experience working in heavily matrixed environments, leading by influence, and managing change



+ Proven ability to cultivate relationships with and advise leadership-level stakeholders, with appropriate level of confidentiality when required



+ Expertise in influencing business strategies and aligning communications with commercial objectives



+ Demonstrated leadership skills, initiative, creativity



+ Experience using research and industry insights and best practices to drive strategies and tactics



+ Current on trends in brand journalism, content development/management, social media outreach, executive communications, self-publishing channels, and communications measurement approaches



+ Positive, can do attitude



+ Proficiency with MS Word, Excel and PowerPoint is required





























JLL Privacy Notice



Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.







For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.







For additional details please see our career site pages for each country.







For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.







Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at Accommodation.Reques@am.jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.











JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com

Jones Lang Lasalle

Address

Washington, DC
USA