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User Acquisition, Vice President

Jerry
New York, NY
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

We'd love to hear from you if you are:

  • Excited to make a big impact at one of Forbes Top Startup Employers 2022

  • Passionate about solving problems in a huge market ($2T market size)

  • Energized by marketing a product that has traction (30X revenue growth in 3 years)

  • Looking for an opportunity to work closely with serial entrepreneurs and leaders who have scaled companies like Amazon, Facebook, Alibaba, Robinhood, SoFi, Microsoft, etc.

About this role:

We are looking for a seasoned performance marketing leader who is passionate about working with consumer products that have a positive, measurable impact to join our team as our Vice President of User Acquisition. Leading our performance marketing and creative teams, you will be responsible for driving our customer acquisition strategy across all of our paid channels, including social, search, display, affiliate, TV and audio. As Jerry enters the next phase of our Super App journey, you will play a critical role by redefining and executing on our growth strategy, refining our customer segmentation and scaling our channels and our spend.

Responsibilities:

  • Partner with our senior leaders to define and execute on strategies for scaling paid acquisition through diversifying channels including social media, search, affiliates, TV, audio, etc.

  • Develop and manage marketing budgets; measure and optimize marketing campaigns to ensure high return on investment

  • Experiment with innovative ways to drive Jerry's brand; scale our audience reach and active user base

  • Translate company goals into integrated marketing strategies and execute across multiple channels to drive key growth metrics

  • Lead our performance marketing team and create a world-class experience for our customers

Requirements:

  • 12+ years of performance marketing experience in a competitive D2C environment

  • Experience scaling marketing budget while increasing ROAS or LTV (minimum 8-figure budget)

  • Expertise in paid social (Facebook or TikTok) or paid search is required (experience scaling linear TV is a big plus!)

  • Experience owning all paid acquisition efforts and working closely with creative to maximize ROI on ad spend

Who You Are: 

  • You can handle big responsibilities with limited resources

  • You have strong advertising intuition, understand consumer psychology, and enjoy brainstorming new ideas for reaching customers more effectively

  • You are both data-driven and open to taking risks, pushing progress forward with a strong sense of urgency

  • Experience weathering a startup strongly preferred

About Jerry:

Jerry is building the first Super App to save car owners time and money on all their car expenses. Drivers deserve better. That’s why we’re committed to making shopping for insurance, financing, maintenance, repairs, parking and more just a few clicks, texts, or swipes away. 

Jerry is taking processes that haven’t substantively changed in decades and reimagining and redesigning them. Using artificial intelligence, machine learning and bots, Jerry eliminates the need for long forms and phone calls while providing personalized services for all car-owners’ needs. 

Today, Jerry is the #1 rated and most downloaded app in its category and the fastest way to compare and buy car insurance. We have more than 2M customers and we are just getting started. Join our team of curious and passionate people who love tackling real-world problems and be a part of building a revolutionary product that’s disrupting a massive market. 

Jerry was founded in 2017 by serial entrepreneurs and has raised more than $130 million in financing. 

Jerry

Address

New York, NY
USA

Industry

Business

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