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Digital Marketing Manager

Jake Group Washington, DC
  • Expired: 25 days ago. Applications are no longer accepted.

​The Jake Group, a boutique digital agency in Washington, DC, is seeking a Digital Marketing Manager to join our growing team. This position works with our marketing team to help our clients identify, implement and manage effective online marketing strategies. You should have a strong grasp of current marketing tools and be able to lead integrated digital marketing campaigns from concept to execution. If you want a sense of ownership over your work, a chance to have an immediate impact on client outcomes, and the opportunity to help shape Jake’s digital marketing offerings, we would love to hear from you.

Responsibilities

  • Work directly with clients to understand their marketing needs and goals, and identify conversion points and key-performance indicators

  • Plan and execute digital marketing projects, including SEO/SEM, marketing email, social media and display advertising campaigns

  • Design, build and help clients maintain social media presences

  • Measure and report performance of all digital marketing campaigns, and assess against goals

  • Identify trends and insights, and optimize spend and performance based on those insights

  • Collaborate with internal design and development teams to create campaign resources such as campaign graphics, landing pages and website integrations

  • Utilize strong analytical ability to evaluate end-to-end user experience across channels

  • Contribute to our overall digital marketing service offerings through evaluation of emerging technologies, market trends and client needs

Requirements

  • BS/MS degree in marketing, data analytics or a related field

  • Expertise in working with clients to identify target audiences, key-performance indicators and digital campaign strategies that serve client business goals

  • Experience leading digital marketing projects including SEO/SEM, marketing email, social media and/or display advertising campaigns

  • Strong knowledge of website analytics principles and tools (e.g., Google Analytics)

  • Experience in setting up, managing and optimizing Google Adwords campaigns

  • Experience creating and managing social media marketing campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Habit of keeping up on trends and best practices in online marketing and analytics

  • Experience working directly with clients and a positive, service-oriented manner

  • Strong interpersonal communication skills

  • Comfortable working as part of a small, busy creative team and willingness to pitch in when and where needed

  • Ability to adhere to production schedules and work under tight deadlines

Benefits

Pay and benefits commensurate with experience. To apply, please submit a cover letter, resume, relevant links (e.g., website, portfolio, Github), and salary requirements. No phone calls please.

Jake Group

Why Work Here?

Develop high-end website and online marketing projects working with a supportive, talented team.

Jake Group (https://jakegroup.com/) is a boutique digital agency in Washington, DC developing custom digital marketing solutions for a wide variety of clients.

Address

3214 O St. NW, Washington, DC 20007
Washington, DC
USA