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190085571_1 Marketing Manager/SEO Strategist - Business Banking

JP Morgan Chase Columbus, OH
  • Expired: September 06, 2019. Applications are no longer accepted.
Marketing Manager/SEO Strategist - Business Banking
Req #: 190085571_1
Location: Columbus, OH, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)

Chase Business banking is seeking a SEO Strategist to work on our Business Banking marketing team. The SEO manager will develop and drive the execution and strategy for SEO content marketing. This role will define and answer critical questions regarding creating content value, generate high quality SEO strategies in symphony with our content marketing team. This person will be responsible for building the SEO strategy across Organic SEO and Content Marketing. They will partner closely with our paid search manager and be a key partner to our centralized SEO strategy team to maximize acquisition opportunity and the full SEO environment. It will be integral to the success of this position to work with key partners in marketing, content/editorial newsrooms, and with technology to lead decisions on implementation of SEO. Candidate should be a self-starter, who is organized motivated, creative, friendly and outgoing who thrive in a complex and fast-paced environment. Ideally this person would have experience both on the in-house and agency side of search engine optimization with deep content writing experience and the skill for teaching others.

Role Description:
  • Provide tactical, execution, and strategic leadership across our business banking SEO, Web and Content functions

  • Guide with best practices and innovative ideas on SEO/content marketing to improve findability of business banking content

  • Lead implementation of SEO across all content as well as education curriculum

  • Forecast growth potential and trends and implement measures to hit growth targets

  • Work with 3rd parties to perform SEO Audits, integrate new strategies, and execute SEO learning agenda

  • Analyze metrics performance to find insights and develop a lateral thinking approach for new content opportunities

  • A proven track record for driving results through SEO

  • 7+ years' experience in SEO and content writing (Standard for a 603)

  • College degree required,  Master's preferred

  • Ability to edit and write keyword rich pages
  • Ability to develop and implement SEO and user friendly meta tags, alt tags and more

  • SEO tool skills with platforms such as Ahrefs, Brightedge, SEMrush, Moz, Conductor, and others

  • Ability to implement industry SEO tools and technology

  • Skilled in using CMS platforms
  • Experience in SEO as well as other marketing channels

  • SEO knowledge around technical topics
  • Advanced understanding of SEO strategies and innovation pipeline as well as SEO research methodologies

  • Manage SEO metrics, analysis, data reports and results

  • Excellent presentation writing skills
  • Ability to work within an environment of strong risk and controls.

JP Morgan Chase


Columbus, OH