DIRECTOR OF Marketing
Senior Vice President, LFI
Content Marketing Manager
Reporting to the Senior Vice President, the Director of Marketing is responsible for designing, refining and executing marketing strategy related to LIGHTFAIR International, the world’s largest annual architectural and commercial lighting trade show. The Director of Marketing will require a balance of high-level strategic thinking to help us reach our goals and hands-on execution of marketing plans.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
Develop, implement and manage short and long-term strategic and tactical action plans for all of LIGHTFAIR International’s marketing initiatives to include traditional and digital, events and social media
Develop and execute media plans for Market advertising in industry publications and maintain budget
Write creative briefs and direct external agencies to develop effective marketing materials
Stay up to date on new social media trends and platforms
Provide insight/input into database targets and segmentation based on business. Will include but not be limited to reporting on the status of prioritized marketing and communication activities.
Coordinate and implement digital marketing best practices
Implement SEM campaigns including paid programs, social media campaigns and SEO
Grow LFI’s online presence via digital activity in paid and free channels
Oversee digital analytics/campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content
Create performance reports for the Senior Vice President and other key stakeholders, measures of success in earned, owned and paid digital media
Communicate new features and best practices for use of third-party vendor applications such as registration, mobile app, exhibitor invitation programs and peer-to-peer invitations
Responsible for maintaining IMC and LIGHTFAIR International brand standards, voice and image on all communication efforts
Manage Content Marketing Manager
React to change productively and perform other essential functions as assigned
SUCCESS FACTORS/JOB COMPETENCIES
We seek a team player with outstanding analytical, interpersonal and project management skills
Significant experience in traditional and digital marketing and communications, growing a brand’s presence, traffic and sales/conversions as well as tracking ROI
Trade show marketing experience and ability to adapt quickly to different business verticals
Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, and YouTube, with a strong sense of different community behavior’s and experience using social media to drive ROI and business goals
Google Adwords Certification
Experience of digital media buying and remarketing tactics
Adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and deliver results
A proven success in a high growth, rapidly changing environment
Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
Bachelors of Business Administration/Bachelors of Science preferred
8-10 years of progressive multichannel trade show marketing experience (combination of both agency and client-side experience preferred)
MS Office Products, especially Word, Excel and PowerPoint, Social Media expertise
Hubspot or comparable email platform expertise
Creative abilities with “an eye” for layout and photography preferred
PHYSICAL DEMANDS AND WORK ENVIRONMENT
Physical demand: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand, walk and sit; use hands to finger, handle, or feel objects; reach with hands and arms; talk and hear. The employee frequently is required to climb or balance; stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually low to moderate