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Director of Marketing - LIGHTFAIR International

International World Market Atlanta, GA
  • Expired: over a month ago. Applications are no longer accepted.

DIRECTOR OF Marketing

Department:

LIGHTFAIR International

FLSA Status:

Exempt

Reports to:

Senior Vice President, LFI

Manages:

Marketing Coordinator
Content Marketing Manager

POSITION SUMMARY

Reporting to the Senior Vice President, the Director of Marketing is responsible for designing, refining and executing marketing strategy related to LIGHTFAIR International, the world’s largest annual architectural and commercial lighting trade show. The Director of Marketing will require a balance of high-level strategic thinking to help us reach our goals and hands-on execution of marketing plans.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

  • Develop, implement and manage short and long-term strategic and tactical action plans for all of LIGHTFAIR International’s marketing initiatives to include traditional and digital, events and social media

  • Develop and execute media plans for Market advertising in industry publications and maintain budget

  • Write creative briefs and direct external agencies to develop effective marketing materials

  • Stay up to date on new social media trends and platforms

  • Provide insight/input into database targets and segmentation based on business. Will include but not be limited to reporting on the status of prioritized marketing and communication activities.

  • Coordinate and implement digital marketing best practices

  • Implement SEM campaigns including paid programs, social media campaigns and SEO

  • Grow LFI’s online presence via digital activity in paid and free channels

  • Oversee digital analytics/campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content

  • Create performance reports for the Senior Vice President and other key stakeholders, measures of success in earned, owned and paid digital media

  • Communicate new features and best practices for use of third-party vendor applications such as registration, mobile app, exhibitor invitation programs and peer-to-peer invitations

  • Responsible for maintaining IMC and LIGHTFAIR International brand standards, voice and image on all communication efforts

  • Manage Content Marketing Manager

  • React to change productively and perform other essential functions as assigned

SUCCESS FACTORS/JOB COMPETENCIES

  • We seek a team player with outstanding analytical, interpersonal and project management skills

  • Significant experience in traditional and digital marketing and communications, growing a brand’s presence, traffic and sales/conversions as well as tracking ROI

  • Trade show marketing experience and ability to adapt quickly to different business verticals

  • Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, and YouTube, with a strong sense of different community behavior’s and experience using social media to drive ROI and business goals

  • Google Adwords Certification

  • Experience of digital media buying and remarketing tactics

  • Adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems

  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and deliver results

  • A proven success in a high growth, rapidly changing environment

  • Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously

QUALIFICATIONS PREFERRED

  • Bachelors of Business Administration/Bachelors of Science preferred

  • 8-10 years of progressive multichannel trade show marketing experience (combination of both agency and client-side experience preferred)

SPECIAL REQUIREMENTS

  • MS Office Products, especially Word, Excel and PowerPoint, Social Media expertise

  • Hubspot or comparable email platform expertise

  • Creative abilities with “an eye” for layout and photography preferred

PHYSICAL DEMANDS AND WORK ENVIRONMENT

Physical demand: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk and sit; use hands to finger, handle, or feel objects; reach with hands and arms; talk and hear. The employee frequently is required to climb or balance; stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually low to moderate

International World Market

Why Work Here?

Awesome Leadership, Growing Company, Great Benefits!

International Market Centers, L.P. (IMC) is the world's largest operator of premier showroom space for the furnishings, home decor and gift industries, with over 20 million square feet of world-class exhibition space in Atlanta, High Point, N.C. and Las Vegas. IMC's mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home decor and gift industries. This position will be located at Americasmart in Atlanta GAj. Employees are employees of International Market Centers.

Address

240 Peachtree NW Atlanta GA
Atlanta, GA
USA