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Product Marketing Manager

IntelliPro Group Inc.
San Francisco, CA
  • Posted: over a month ago
  • Other
Job Description

Responsibilities

  • Partner with sales, pre-sales and customer success to develop compelling positioning, messaging, and storylines for Lark in the North American market that are informed by customer insights

  • Develop sales collaterals including pitch decks, demos, videos, and industry solutions. Build sales enablement programs to ensure content usage, feedback collection, and continued iteration

  • Own the content marketing strategy. Define content themes and thought leadership angles, and work cross-functionally to write/edit for multiple channels, including web pages, campaigns, video scripts, banners, social posts, emails, and blogs

  • Own events content, including developing speeches and pitch decks for senior leadership's speaking engagements

  • Communicate customer requirements and provide input to product management on product enhancements and future roadmap

  • Develop market/competitive intelligence, acting as our thought leader and expert

  • Distill product selling points and translate features into customer language

Qualifications

  • Bachelor's degree or above in Marketing or other related business or technical majors

  • 3-5 years of experience in product marketing/SaaS marketing

  • Experience in crafting compelling positioning and messaging

  • Strong communicator with exceptional written and verbal communication skills

  • Ability to build a range of marketing assets, including pitch decks, product demos, videos, websites, and webinar/event content

  • Exceptional organizational skills and the ability to manage multiple projects effectively

  • Experience of working under a global team is a plus

  • Creative problem solver that can generate innovative marketing ideas and execute with speed

  • Strong entrepreneurship and start-up mindset

  • Bilingual in Mandarin/Chinese

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IntelliPro Group Inc.

Address

San Francisco, CA
USA

Industry

Business

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