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Field Marketing Manager

Inspira Marketing Group San Francisco, CA
  • Posted: 5 days ago
  • $1,200 to $1,300 Weekly (plus commission)
  • Contractor

Field Marketing Manager (Cannabis)

POSITION SUMMARY

Leading experiential marketing agency is looking for a seasoned marketing professional to oversee a grassroots field marketing program with an established cannabis delivery service.

The Field Marketing Manager role is a contract position that will focus on generating brand awareness and driving trial of the delivery service with new consumers.

In the specified market and/or region, the Field Marketing Manager will serve as the linchpin of all activities related to planning, execution, reporting and program optimization.

Furthermore, ongoing responsibilities will include sourcing, establishing and maintaining local business partnerships, management of brand ambassadors, assisting in the development of strategic initiatives, execution of those initiatives through various tactics, and analysis of subsequent results.

The Field Marketing Manager will communicate and collaborate on a regular basis with both agency-side and client-side contacts to align on all aspects of the program and adjust as needed.

The ideal candidate is a proven leader that is self-motivated, works well independently, prioritizes organization and possesses an entrepreneurial spirit. In addition, an individual that is well connected and familiar with the local community with the ability to influence.

PROGRAM DURATION

Immediate Hire

14 weeks (2 weeks planning & 12 weeks activation)

December 9th, 2019 – March 15th, 2020 (subject to change – exact timing TBD)

KEY PROGRAM OBJECTIVEES

Drive new customer acquisition via email sign-ups

Increase sales revenue and customer retention

RESPONSIBILITIES

Train, schedule, and supervise team of part time brand ambassadors

Identify prospective local businesses in an effort to drive awareness by creating local business ambassadors

Identify prospective local grassroots events and/or gatherings in an effort to drive awareness & new customer acquisition

· Educate local business partners as well as consumers about cannabis and the brand

· Organize, curate and host grassroots informational events to help drive weekly and/or monthly acquisition goals

· Track and measure performance key performance indicators; optimize as needed

Coordinate and manage the event schedule to achieve multiple events per week

Oversee event operations from start to finish

Communicate with Agency HQ team on all program activity

Participate in weekly status calls with agency and client

Manage program assets such as signage, promotional materials, and consumer giveaways

Recap all event activities via online reporting platform

REQUIRED QUALIFICATIONS

Age 21+

• Minimum of 3 years of marketing and/or sales experience in a managerial capacity

• Event planning and execution experience

• Possession of reliable mode(s) of transportation

• Ability to work nights, weekends and holidays as needed

• Excellent interpersonal and reporting skills

• Outgoing and approachable personality

• Self-motivated

• Must be able to lift 50lb boxes

• Ability to maintain constant communication with all program stakeholders

• Represent agency and client in a professional manner at all times

PREFERRED QUALIFICATIONS

• Knowledge of local cannabis rules and regulations

• Knowledge of local events and neighborhoods

• Professional cannabis industry experience

• Passionate about the cannabis industry

COMPENSATION

· Full Time 14 Week Contract Position

· Competitive Weekly Salary

· Per Diem

· Bonus Incentives

Apply Now!

Please send resumes and any supplemental documents for consideration to: inspirastaff@gmail.com

Inspira Marketing Group is an Equal Opportunity Employer.

Inspira Marketing Group

Why Work Here?

Culture, Culture, Culture - Clients, Clients, Clients

Address

1255 Battery St, San Francisco, CA
San Francisco, CA
94130 USA

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