Participate in developing and implementing effective paid search strategies.
Launch and optimize various PPC campaigns on Amazon (Headline Search Ads, Sponsored Products, Sponsored Brand, DSP Ads) and Walmart.com.
Manage accounts primarily on Amazon’s advertising platforms (ex: Seller Central/AMS [formerly])
Determine audience targeting. Research keywords and conduct placement & market research to make additions to new and existing campaigns.
Maintain daily campaign management including optimizations. Monitor daily searches on high priority keywords (i.e. brand and nonbranded terms)
Monitor budgets daily and adjust to gain better ROI / ROAS and scale profitable ads
Adjust bids, keyword statuses and negative keywords to gain better ROI
Track campaign changes and progress. Produce weekly and monthly reports, covering all search media channels and performance data
Track KPIs to assess performance and pinpoint issues
1-2 years of experience managing paid search campaigns. Preferably on Amazon or Walmart.com
Bachelor’s Degree. Preferred majors: Marketing, Mathematics, Data Science, Communications
A comprehensive understanding of ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives.
Understanding of Bid Management Tools (Kenshoo, PacVue, Marin, Floodlight or Sizmek)
Proven track record of retaining paid media accounts and success in growing and scaling paid search campaign budgets in current/previous efforts.
Strong understanding of Analytics from an eCommerce point of view.
Problem-solving capabilities in a client-facing role
ingenium translated from Latin means talent, intelligence, natural character and wit. That defines our internal staff, clients and candidates perfectly.
ingenium is a NYC based group of talent agents who specialize in representing the most sought after recruits in webtech, mobile, creative technology, front end development, product, UX, UI, fintech, corporate IT, account, strategy, PM and sales.