Events Marketing Manager (Licensing)
- Expired: July 14, 2022. Applications are no longer accepted.
Job Description Responsible for developing and implementing the marketing strategy and tactics that generate awareness, increase attendance and engagement from key audiences and support the sales in generating revenue, this role is an exciting new opening on the Licensing team at Informa. The ideal candidate requires a deep understanding of the marketing mix, has strong cross-collaborations skills, an analytical and curious thinker always looking to find out more about our customers and campaign performance. The day-to-day will vary from strategic planning to hands-on campaign delivery and reporting with the support of the team. ROLE & RESPONSIBILITIES Own the marketing strategy and campaign plans for Licensing Expo and the Brand & Licensing Innovation Summit (NA) in line with business goals and objectives. Be responsible for the event timeline to ensure correct planning, pacing, executing and reporting all marketing campaigns, both online and offline Manage the marketing budget for the products with a view to track spend and optimize from one year to the next. Manage and develop value propositions for key customer groups through an in-depth year-round customer insights plan Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups; work with cross functional teams (digital, events) to optimize marketing copy for conversion Manage, coach and develop two team members to jointly achieve campaign plans and KPIs Manage relationships with external show partners and vendors to ensure successful participation and activations Work with various stakeholders (including but not limited to) the Marketing Director, Event Director, Sales Director, Creative Manager, PR Manager to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event. Provide onsite support during shows and events Provide support to the wider Licensing team on additional/other initiatives and projects as needed
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